Job Description

Leeds office based (Hybrid)

- Leeds office 3 days one week and 2 days the next week (5 days per fortnight) with the option to work remotely the other days of the working week.

Full-Time

- Monday to Friday (37.5 hours per week)

Competitive salary

Bonus scheme

Due

to

the

nature

of

our

roles,

candidates

must

be

a

UK

resident

residing

within

'_

commutable

distance'

to

_

Leeds.

Please

note

that

we

cannot

offer

visa

sponsorship

for

overseas

candidates

at

this

time.

*

JOB SUMMARY

The Growth Marketing Manager will own and drive all performance-led growth, with a strong focus on TikTok Shop, affiliates, and paid media across TikTok, Meta, and Google. Reporting to the UK Marketing Director, this role will be pivotal to driving direct-to-consumer (DTC) growth and brand engagement, aligning with the overall sales & marketing objectives. This role will lead strategy and execution across digital platforms including paid social, eCRM, affiliate marketing, and TikTok Shop. The successful candidate will be responsible for managing agency relationships, optimizing user journeys, and overseeing digital promotional strategies, with a strong focus on performance, ROI, and brand consistency.

ROLE & RESPONSIBILITIES

DTC and Website Management

Oversee DTC strategy and website performance, ensuring an optimised and engaging user experience. Work closely with the sales team to align promotional campaigns. Own the visual and functional look and feel of the UK website. Oversee review generation programs to enhance trust and conversion. Manage live midwife chat service relationship to support customer needs and optimise consumer experience.

Performance Marketing and Agency Management

Manage agency on performance marketing / paid media channels (PPC & Social ads) across TikTok, Meta & Google Ads Define and monitor key performance metrics, reporting on ROI and working with agency to optimise budget spend. Work with agency & UK Marketing Director define quarterly priorities and target audience strategies.

Affiliate Marketing

Oversee affiliate programme development and optimisation, including commission structure and profitability goals. Manage outreach and relationship-building with affiliate partners.

eCRM and Lead Generation

Own eCRM strategy, including segmentation, campaign planning, and customer lifecycle management. Develop and execute lead generation campaigns and list-building initiatives to maximise data recruitment.

Social Commerce & TikTok Shop

Lead TikTok Shop strategy including creator and affiliate integration and growth. Manage affiliate presenter programme (TikTok Lives), including coordination with external talent. Own the relationship with TikTok Shop Account Manager and drive platform performance. Collaborate with sales team to build out TikTok-specific offers.

Analytics & Reporting

Provide monthly marketing performance reports with insights and recommendations. Own relevant budget lines and ensure efficient management of consumer marketing spend. Continuously scope new digital and growth marketing opportunities.

Other Responsibilities

Work with the team on other marketing projects in line with business needs. Decide on promotional offers and deals for consumer-facing events and trade shows.

EXPERIENCE

3-5 years' experience in digital or growth marketing role, with a proven ability to manage projects independently and take ownership of marketing channels, from strategy to execution. Strong understanding and demonstrable track record in managing affiliate marketing, social commerce, websites, and eCRM. Experience working with marketing agencies and cross-functional teams.

SKILLS

Highly self-motivated and proactive, with the ability to work autonomously, prioritise effectively, and drive projects forward. Strong analytical and strategic thinking skills. Ability to manage multiple projects and stakeholders effectively. Proficient in digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, Klaviyo, GA4, TikTok Shop). Excellent written and verbal communication skills. Self-starter with a proactive, commercial, problem-solving mindset.

BENEFITS

25 days annual leave (plus bank holidays). Early finishes before a bank holiday. Company bonus scheme. Cycle to Work scheme. Flexible working hours (core hours 10.00 - 16.00). Buy holiday scheme. Private Health insurance (+ 6 months). Occupational sick pay scheme (+ 6 months). Life Assurance Scheme (+ 6months).
Job Type: Full-time

Benefits:

Additional leave Bereavement leave Casual dress Company events Company pension Cycle to work scheme Enhanced maternity leave Free fitness classes Free parking Health & wellbeing programme Life insurance Paid volunteer time Private medical insurance Sick pay Work from home
Work Location: In person