Job Description

Overall Purpose

The Growth Marketing Manager will be responsible for driving and growing high quality rental leads for Get Living via strategic digital marketing campaigns.


Data driven and detail focused with a flair for innovation, the Growth Marketing Manager thinks beyond playbooks, tests ideas and delivers measurable results. Working collaboratively with the wider marketing team, the Growth Marketing Manager facilitates the delivery of cohesive marketing activity, ensuring that campaigns are amplified appropriately via our website and creative communication.


Customer-obsessed, the Growth Marketing Manager champions the voice of the customer, sharing their deep understanding of key target audiences with the wider business, and ensuring that these audiences are reached as effectively as possible.

Key Relationships

Internal:

Sales & Marketing Director, Brand Manager, Digital Experience Executive, Enquiries team, Customer Experience team, sales team, operations team, finance team.

External:

Media agency teams, creative agency teams, property portal account managers

Key Responsibilities & Accountabilities

Plan, launch and optimise paid campaign strategies across paid social, search display and other relevant channels for all Get Living neighbourhoods and brands. Execute day to day channel management via media agency. Manage advertising opportunities directly via property portals e.g. Rightmove. Implement and lead a structured testing framework for creatives, audiences and bidding strategies to improve CPA and lead volume. Analyse performance across all channels and deliver exceptional reporting, insights and recommendations via use of data visualization tools. Champion target audiences, ensuring that audience touchpoints are continuously optimised. Work with brand team to share creative insights supporting build of impactful campaign assets. Collaborate effectively with Brand Manager and Digital Experience Executive to ensure alignment across all marketing and communication efforts. Work with enquiry team to adapt strategies based on enriched enquiry insights, pushing learnings into testing, or into campaign optimisations. Identify and recommend tools, processes or platforms to improve marketing performance and scalability. Stay up to date with digital advertising trends, attribution methodologies and new channel opportunities. Management of significant marketing budgets.

Qualifications & Experience

Essential:

Significant experience in a digital marketing or performance marketing role, ideally in the build to rent sector. Deep understanding of paid search, paid social and display marketing and understanding of other digital channels including DOOH and digital audio. Experience in optimising campaign creative for effectiveness and scale. Experience in data reporting & insight building using data visualisation tools. Experience building and implementing test and learn frameworks. Proven experience working cross-functionally to deliver campaigns on time and to budget. Proven experience managing agencies to deliver campaign simultaneously across multiple brands. Significant budget management experience, including complex budget lines.

Desirable:

Experience using HubSpot CRM. Exposure to Web CMS systems. Experience managing complex marketing plans. Experience leading small teams.

Key Skills & Competencies

Hands on and adaptable comfortable navigating ambiguity, moving fast and getting things done without perfect conditions. Strong communicator confident working with leadership and articulating ideas clearly across teams. Automation savvy fluent in data and always looking to streamline, optimise and scale. Creative growth mindset driven by developing new ideas to test and implement to drive growth and lead volume.

Get Living Values

Actively champion our company values of

Respect, Integrity, Togetherness, Excellence, and Innovation.

Note

- this is a summary of the main duties of this position. The Company reserves the right to require the role-holder to undertake such additional tasks or duties as may be within their capabilities and abide by all reasonable rules and instructions given by the Company.

Get Living Commitment

Diversity & Inclusion

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Health and Safety

Get Living is responsible for providing a safe and healthy environment for all employees, residents, commercial occupiers, service providers, and visitors who may be affected by its undertakings across its portfolio.



We are committed to continual improvement of performance, recognising the importance of investing in the health and welfare of our Employees by providing a physical and social working environment which is conducive to maintaining a healthy, fit and highly motivated workforce.



We encourage a positive health and safety culture by actively promoting occupational health and safety through the provision of information, training, instruction and supervision. Through ongoing consultation with employees, partners and suppliers everyone is enthusiastically involved in managing risk and ensuring that our sites are a safe place to live, work and visit.

ESG

Get Living is committed to leading and promoting ESG initiatives as well as identifying ways to improve sustainability goals.