Job Description

Who Are We

121Shoes is expanding its fashion footprint. We not only offer high-quality footwear but also aim to create a diverse fashion experience. Wigs, as an essential element of styling, not only help consumers create various looks but also provide confidence and beauty for those with special needs (such as individuals experiencing hair loss). We are looking for a creative, fashion-forward Wig Stylist who understands hairstyling to help customers find the perfect wig and showcase trends on social media and live streaming platforms. Join us in empowering women to regain their confidence and promoting a fashion ethos of "Love and Beauty."

Key Role Value

As a Wig Stylist & Fashion Consultant, you will not only be a salesperson but also a personal stylist, image consultant, and content creator for social media. Your role will include:
? Offering wig styling advice based on customers' face shapes and style preferences to create their ideal look;
? Providing expert wig care, fitting, and styling services to enhance the customer experience;
? Planning and creating social media content and live streams in-store to promote the brand;
? Conducting training on wig products and care to enhance the team's professionalism.

Responsibilities

Wig Styling & Care Services

Provide basic services such as cutting, detangling, perming, and dyeing wigs to make them more personalised for each customer. Guide customers on how to properly wear and care for their wigs. Perform wig trimming, custom adjustments, and styling to meet specific customer needs. Be knowledgeable about different types of wigs (human hair, synthetic, lace front, etc.) and assist customers in choosing the most suitable style.

In-Store Sales & Customer Service

Provide professional wig selection advice in-store, catering to various needs, including fashion, medical, and everyday wear. Use personalised recommendations and styling to increase sales conversions and customer satisfaction. Maintain the store's wig display area, ensuring that the products are neatly presented and aesthetically appealing.

Training & Team Empowerment

Train in-store staff on wig products and styling techniques to improve their expertise. Organise internal sharing sessions on wig care, sales techniques, and market trends. Develop a product training manual to ensure all team members understand core product knowledge.

Social Media Content Creation & Live Streaming

Plan and shoot content for social media platforms such as Instagram, TikTok, and YouTube, including styling tutorials, wig reviews, and trend highlights, in line with the in-store atmosphere. Set up live streaming sessions in the store during quiet times to share styling tips, wig care advice, and increase brand exposure. Stay updated on social media trends and create engaging content to help the brand gain visibility.

Customer Relationship Maintenance & Brand Promotion

Build and maintain long-term customer relationships, offering personalised wig care advice through regular follow-ups. Participate in brand promotion activities, such as online marketing campaigns, offline salons, and community management, to boost the brand's visibility. Gather market feedback to suggest product improvements that can better meet customer needs.

Requirements

Essential

(experience in beauty salons, fashion retail, or wig industry is preferred). Proficient in basic hairdressing skills such as cutting, perming, and styling, with the ability to provide wig trimming and care services. Knowledge of face shape and hairstyle matching, with a good sense of styling. Strong communication skills, with the ability to patiently answer customer queries and provide attentive service. Experience in training, with the ability to share wig product knowledge and care tips with team members. Fluent in English and comfortable communicating with customers from diverse backgrounds.

Desirable

Experience in social media management or short video production, with the ability to plan and create content independently. Live streaming experience, with the confidence to introduce products and interact with viewers on camera. A good understanding of wig-wearing trends in the UK market and a deep interest in the fashion industry. Basic photography and editing skills, with the ability to produce high-quality social media content.

Soft Skills

Creative and proactive in generating social media content ideas. Strong aesthetic sense and fashion awareness, keeping up with industry trends. Driven by sales, with a desire to boost performance through professional knowledge and social media platforms. Ability to thrive in a fast-paced retail environment and handle pressure.

What We Offer

Competitive salary structure (base salary + sales commission + live streaming performance bonuses)
Comprehensive product and styling training to help you become an expert in the wig industry
Creative freedom to showcase your ideas on social media and live streaming
Flat management structure that respects individuality and creativity, with room for growth
Career progression: Junior Stylist ? Senior Stylist ? Technical Supervisor ? Regional Technical Manager ? Area Manager

How to Apply

Please send your CV to clyde@shoes121.co.uk and include the following:

Your CV (highlighting relevant experience in hairdressing, styling, sales, or training) A short statement (150-200 words) explaining your understanding of the wig industry or your sales philosophy. Join us and become a fashion consultant who helps customers discover beauty and confidence!
Job Type: Full-time

Pay: 25,000.00-28,000.00 per year

Benefits:

Employee discount Free parking On-site parking Store discount
Schedule:

Flexitime Weekend availability
Education:

A-Level or equivalent (preferred)
Experience:

Customer service: 1 year (preferred) Hairdressing, styling or wig sales: 1 year (preferred)
Licence/Certification:

Diploma in Hairdressing & Barbering (preferred) Diploma in Wig Making and Styling (preferred)
Work Location: In person