Job Description

Head of Brand - Noted. Aromas
South Manchester/Remote initially
About Us:
At Noted Aromas, we're on a mission to make high-quality fragrances accessible to everyone. Born in the UK and built by a passionate team of fragrance experts, we create scents inspired by timeless favourites that people can enjoy every day.
We're a growing, fast-paced business with big ambitions and we know our success comes from the people behind it. That's why we foster an open, collaborative, and inclusive culture where ideas are encouraged, talent is developed, and every team member plays a part in shaping our journey.
Joining Noted Aromas means more than just a job. It's an opportunity to be part of a company that values creativity, celebrates individuality, and is redefining what everyday luxury can mean.
The Role:
You will be the strategic and creative force behind Noted Aromas' identity. You'll shape the brand vision, lead creative development, and ensure our voice, visuals, and values resonate consistently across every touchpoint.
This role blends strategic leadership with creative excellence, ideal for someone who can move fluidly between big-picture thinking and hands-on execution. As we grow internationally, you will look at how to position us globally, ensuring that the aesthetics and values of the brand are consistent overseas.
As this is a new brand role within the business, you will also be building out a team across content, social and creative, working closely with the Head of Marketing to ensure cohesiveness across campaigns.
Responsibilities:
Brand Strategy & Positioning

• Define, build and evolve the Noted Aromas brand strategy, ensuring clear differentiation and emotional resonance in a competitive market.

• Lead the development of brand architecture, tone of voice, and storytelling frameworks.

• Collaborate with leadership to align brand direction with business goals and global expansion plans.

Creative & Identity Leadership

• Oversee and refine our visual identity, design system, and creative standards.

• Partner with internal teams and agencies to create compelling campaigns, packaging, and experiences.

• Ensure brand consistency and excellence across all platforms, digital, social, PR, and partnerships.

Campaigns & Communications

• Lead the conception and execution of brand campaigns that elevate awareness and deepen emotional engagement.

• Drive collaboration between marketing, product, and creative teams to ensure cohesive storytelling.

• Oversee content strategy for key brand moments, launches, and seasonal storytelling.

Brand Performance & Insights

• Measure and analyse brand health through tracking, research, and audience insights.

• Translate insights into actionable strategies to strengthen customer perception and loyalty.

Leadership & Collaboration

• Build, inspire, and mentor a high-performing team, spanning content, social and creative.

• Manage agency relationships, creative budgets, and strategic partnerships.

• Champion brand culture internally

Skills:

• At least 5 years experience within a Brand role, operating at Senior Brand or Head of Brand level within a beauty, fashion or fragrance business

• Has ideally spearhead a brand strategy from concept to execution; A proven track record in building and evolving brands that blend creativity with commercial impact.

• Team and agency management and leadership responsibility. Experience of recruiting and managing into your team

• Creative and hands-on background, from being on photoshoots to art direction and a keen eye for detail

• Exceptional storytelling, design sensibility, and cultural awareness.

Benefits:
Bupa Healthcare
Flexible Working
25 days annual leave plus bank holidays
Enhanced maternity, paternity, and adoption leave

Skills Required