Job Description

Head of Brand - Social Casino

We are seeking a dynamic and commercially-minded

Head of Brand

to lead one of our flagship social casino brands. This role carries full ownership of the brand's performance, requiring strategic vision, cross-functional leadership, and operational excellence. The successful candidate will develop and execute brand strategies that drive user acquisition, engagement, retention, and revenue growth, while ensuring all activities align with our corporate goals and industry standards.

Key Responsibilities

Business & Brand Strategy

Develop and communicate a clear vision and strategic roadmap for the brand, ensuring alignment with broader business objectives and evolving market opportunities. Take full ownership of the brand's P&L, setting commercial targets and managing performance to deliver sustainable revenue growth and profitability.

Operational Leadership

Oversee the day-to-day operations of the brand, collaborating with Product, Customer Support, and other internal teams to consistently deliver on the brand's promise to players. Identify opportunities to optimize operational processes, managing resources (people, budget, technology) to achieve maximum efficiency and effectiveness.

Cross-Functional Collaboration

Partner with Product, CRM, Data Analytics, and Finance teams to improve the user experience, maximize monetization opportunities, and enhance customer retention. Work closely with cross-functional stakeholders, including Development, Design, and Compliance, to ensure brand consistency and achieve business objectives.

Marketing & Communications

Lead the development and execution of the brand's integrated marketing strategy across channels including advertising, PR, social media, and influencer partnerships. Leverage user insights and market research to design impactful campaigns and promotions that drive user acquisition, engagement, and elevate brand visibility.

Commercial Growth & KPI Management

Define, monitor, and optimize key commercial metrics such as DAU/MAU, ARPU, LTV, and retention rates to ensure the brand's ongoing success. Analyze performance data and market trends, adjusting strategies to capitalize on new opportunities and address emerging challenges.

Stakeholder Management & Partnerships

Act as the primary representative of the brand in managing external relationships with partners, affiliates, and vendors, including contract negotiations and relationship development. Represent the brand at industry events, conferences, and networking forums to strengthen our market presence and industry reputation.

Team Leadership & Development

Build, lead, and mentor cross-functional teams (where applicable), fostering a high-performance culture of accountability, innovation, and continuous learning. Provide coaching and professional development opportunities to empower team members to excel in their roles and grow their careers.

Risk & Compliance Oversight

Ensure that all operational and marketing activities comply with applicable legal, regulatory, and responsible gaming standards, with particular attention to social casino best practices. Proactively identify and mitigate business risks associated with market dynamics, competitive pressures, and technological advancements.

Candidate Profile

Proven experience in brand leadership roles within digital entertainment, gaming, or social casino environments. Strong commercial acumen with demonstrable success in managing P&L and delivering revenue growth. Expertise in cross-functional leadership, stakeholder management, and team development. Strategic thinker with a hands-on approach to operational execution and performance optimization. Excellent communication and interpersonal skills, capable of representing the brand internally and externally with credibility and influence. Deep understanding of digital marketing, user engagement strategies, and data-driven decision-making. * Familiarity with compliance and regulatory requirements in online entertainment or gaming sectors is highly desirable.