Job Description

About Hard To Find Whisky

Hard To Find Whisky is an established specialist Whisky, Spirits and Champagne retailer operating a high volume e-commerce platform alongside a flagship physical store.

We compete directly with much larger national and international retailers through range depth, operational discipline, and strong commercial execution. This role exists to strengthen and scale our digital acquisition capability in-house.

The Role

We are hiring a permanently on-site Head of Digital Acquisition to take ownership of SEO, Google Ads, and paid social performance.

This is a hands-on role for someone who has already operated within an e-commerce business and understands how acquisition connects to margin, stock, and operational reality.

You will work closely with directors and internal teams and will be expected to execute as well as plan.

Key Responsibilities

SEO (Primary Focus)

Own and execute the SEO strategy across technical, on-page, content, and structure

Identify and fix technical SEO issues (architecture, crawlability, indexing, CWV)

Build and implement a commercial keyword and content strategy

Improve organic visibility for revenue, driving categories and products

Google Ads & Paid Search

Manage and optimise Google Ads (Search, Shopping, Performance Max where appropriate)

Improve campaign structure, efficiency, and control

Actively manage budgets, bids, feeds, and negative keywords

Reduce wasted spend and improve acquisition efficiency

Paid Social

Manage paid social campaigns with a clear focus on customer acquisition

Work with internal assets to test creative and messaging

Treat social as a performance channel, not an engagement exercise

Analytics & Reporting

Track and report on acquisition performance across all channels

Use GA4, Search Console, and ad platforms to inform decisions

Provide clear, commercially relevant reporting to directors

Focus on outcomes, not vanity metrics

Required Experience

This role is not suitable for junior marketers.

You should have:

Experience working within a large e-commerce business (or equivalent scale)

Hands-on responsibility for SEO and paid acquisition channels

Practical experience managing meaningful paid media budgets

A commercial mindset and understanding of margins and efficiency

The ability to work autonomously in an on-site environment

What This Role Is Not

Not remote or hybrid

Not agency-led

Not content-only or social media management

Not a purely strategic or reporting role

What We Offer

A senior, embedded role within a profitable business

Direct access to decision-makers

The opportunity to materially improve a large e-commerce platform

Long-term role stability

Job Type: Full-time

Pay: 50,000.00-75,000.00 per year

Benefits:

Employee discount
Work Location: In person