Job Description

Finlayson Media Communications Ltd (FMC) is an award winning, dental communications company that connects the dental community and industry through a myriad of powerful channels encompassing online, print, webinars, social media, exhibitions, and awards. FMC's events are attended by thousands of dental professionals and companies targeting the dental market.

The role:

FMC are seeking a commercially minded business leader to own and scale the full P&L for our dental events and awards portfolio. This is a strategic, hands-on leadership role that goes beyond sales management -- you'll be accountable for growth, margin, pricing, and product evolution across a suite of high-profile B2B events and awards serving the UK dental community. You will lead a cross-functional team spanning sales, marketing, and delivery, setting the commercial rhythm and driving performance improvement across the portfolio.

Responsibilities:

Commercial Strategy & Leadership

Own and deliver the strategic plan for the Events & Awards P&L -- including revenue, gross margin, and reinvestment decisions. Translate board-level growth ambitions into actionable quarterly revenue and GM% plans. Set and evolve event pricing, yield, and packaging strategy to maximise lifetime value. Oversee sponsorship and exhibition sales activity, ensuring consistent delivery against revenue targets. Provide leadership, motivation, and mentoring to the wider events team to achieve high performance and collaboration.

Business Development & Partnerships

Build and maintain strong relationships with existing clients, prospective clients, professional bodies, and associations. Lead negotiations for high-value sponsorships and exhibition packages across events and awards. Collaborate with operations, marketing, and content teams to ensure commercial offerings align with audience needs and market trends. Develop repeatable playbooks for rebook cadence, account management, and upsell pathways.

Financial & Performance Management

Full P&L ownership: forecasting, budgeting, pricing, and cost control for the events portfolio. Partner with Finance to model ROI, investment cases, and margin improvement plans. Set and track KPIs across sponsorship and exhibition revenue streams. Analyse market performance and competitor activity to inform strategy and pricing. Use HubSpot dashboards to manage pipeline visibility, accountability, and decision-making.

Stakeholder & Industry Engagement

Represent FMC at industry meetings, dental shows, and professional networking events. Work with key industry stakeholders, associations, and educational partners to enhance the brand's profile. Champion collaboration between commercial, marketing, and event delivery teams to ensure excellence across all touchpoints. Act as a portfolio spokesperson and thought leader, shaping how FMC's events deliver measurable value for the dental industry.

Team & Culture

Lead a high-performing, multi-disciplinary team covering sales, partnerships, and delivery. Build clear operating rhythms including pipeline reviews, rebook sprints, pricing forums, and GM% reviews. Embed a customer-centric approach focused on long-term relationships and delivering value for sponsors and exhibitors. Create a culture of ownership, data-driven decisions, and continuous improvement.

What we need from you:

Skills & Experience

Essential

5+ years of senior commercial experience within B2B events, exhibitions, or awards, ideally within healthcare, dental, or medical sectors. Demonstrated ownership of an events/business P&L >1m, with measurable improvements in yield, rebook, and GM%. Proven track record of delivering significant sponsorship and exhibition revenue growth. Excellent negotiation and relationship-building skills at senior level. Experience designing and executing pricing strategies, segmentation, and value packaging. Experience in setting and managing P&L budgets and commercial KPIs. Strategic mindset with the ability to balance short-term revenue with long-term brand growth. Proven team leadership and people development experience.

Desirable

Knowledge of the dental market. Familiarity with HubSpot as a sales and CRM management platform.

Key Attributes

Commercially accountable leader with a bias for ownership and decision-making. Entrepreneurial and innovative thinker with a results-driven approach. Confident communicator and industry ambassador. Collaborative and hands-on leader who inspires high performance. Analytical and data-driven with strong attention to detail. Passionate about creating market-leading events that add value to the dental profession.

Why work for FMC?

Competitive base salary + performance-related bonus + car allowance Bonus linked to P&L performance (GM%, rebook %, and portfolio growth) Management that cares about your career development and personal growth A chance to make a real impact on the business from day one A culture where success is rewarded and going above and beyond is recognised and valued Regular company social events A relaxed and friendly working environment 25 days holiday plus bank holidays Company pension scheme Extensive training and career development Free parking including access to car charging points Casual dress code Cycle to work scheme Health & wellbeing scheme Employee discounts scheme Health cash plan Discounted gym memberships Electric car scheme
We have an exceptional team of passionate professionals who thrive on innovating and developing our business and what we have to offer. We are a major force in the dental communications sector and FMC is a fast-growing company with whom you can grow and develop. We recognise individual strengths, encourage professional development, and reward success.

We invest in our people's careers, capabilities, wellbeing, and creating a culture of belonging. We achieve brilliant results for both our clients' businesses and our own. We champion individuality and diversity and attract and retain the best people.

At FMC we're always looking for new talent. If you believe that you have the aptitude, energy and spirit, and can match the exacting standards set by our team, then we'd be delighted to welcome you in.

Job Types: Full-time, Permanent

Pay: Up to 60,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Flexitime Free parking Gym membership Health & wellbeing programme On-site parking
Application question(s):

Can you demonstrate ownership of an events/business P&L?
Experience:

dental industry: 1 year (preferred) senior commercial B2B events, exhibitions or awards: 5 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Radlett WD7 9AB