Job Description

Full Time, Permanent

The closing date for applications is 23.59 on 21st September 2025

Join Us as Head of Marketing and Campaigns

University of Reading Sustainable University of the Year 2025

2026 marks the University of Reading'sCentenary Year a celebration of 100 years of innovation, academic excellence, and global impact. We're proud to be a university that pushes boundaries and leads positive change, both locally and internationally.


Our strategy is built on four core values:


A love of learning Creating new knowledge Embracing diversity in people and ideas Caring for our environment
We're ranked among thetop 30 UK universities globally, with over27,000 students from 160+ countries. Our award-winning green campuses, including Whiteknights with its 15th consecutive Green Flag Award, reflect our deep commitment to sustainability. In 2025, we were namedSustainable University of the YearbyThe Times and The Sunday Times, and ranked in thetop 50 globallyfor our impact on sustainable development (THE Impact Rankings).

About the role:

TheBrand and Marketing Departmentis one of four professional service departments within the External Relations Directorate. It leads the University's strategic, insight-driven marketing and brand-building efforts. The team delivers consistent, high-quality campaigns across all audiences, channels, and marketsboth in the UK and internationally.


AsHead of Marketing and Campaigns, you'll play a key leadership role in our Brand and Marketing Department, helping shape and deliver strategic, insight-led marketing across all audiences and markets.


You'll lead two core areas:


Student Recruitment Marketing guiding academic Schools and Departments through a team of Marketing Business Partners and Officers. Campaign Planning and Delivery overseeing global brand campaigns, undergraduate and postgraduate recruitment, and clearing, supported by a dedicated campaigns team.
You'll collaborate with colleagues across the External Relations directorate:


WithFuture Studentsto develop integrated marketing strategies and support portfolio review. With theGlobal Engagement Teamto drive international marketing initiatives. WithMarket Research and Engagement Servicesto ensure campaigns are data-driven and measurable. With theDirector of Brand and Marketingon innovative brand activation projects.
And also across the wider university - building trust, sharing expertise and being an ambassador for innovative, best practice marketing.

About you:

We're looking for a values-driven leader with:


A degree or equivalent experience in marketing and campaigns Strong stakeholder and team management skills Proven experience in student recruitment or customer acquisition Expertise in integrated marketing across digital, CRM, and content A data-informed approach to campaign planning Experience working with agencies and in-house teams A passion for innovation and best practice in marketing

Please see the job description and personal specification for further details.

Interview date - 16

th

and 17th October

Contact Name: Simon Pride


Contact Job Title: Director of Brand and Marketing


Contact Email address s.pride@reading.ac.uk


Alternative Contact Name Fi Blair


Alternative Contact Job Title: Director of External Relations


Alternative Contact Email address: f.blair@reading.ac.uk


The University is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and champions LGBT+ equality. We are a Disability Confident Employer (Level 2). Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.