Job Description

Salary

The starting salary will be from 49,559 on Grade (G), depending on qualifications and experience.

Contractual hours

36.5

Package

Generous holiday allowances, flexible working, pension scheme and relocation package (if applicable).

Job category/type

Admin, Professional, Managerial

Date posted

08/07/2025

Job reference

Q01276

External Engagement and Global (EEG)

This new full-time role is immediately available on a permanent basis. The role offers the opportunity for hybrid working - some time on campus and some from home.

Summary of the role

The University of Exeter is seeking an innovative and strategic marketing and recruitment professional to join our Centre for Online Education in a newly created role of Head of Online Marketing and Recruitment. This exciting role will be at the forefront of driving the reach and success of our growing portfolio of fully online courses. You will play a pivotal role in advancing our global online brand awareness, as well as devising and directing specific marketing and recruitment campaigns for our existing portfolio and new products.

Key Responsibilities:

Collaborate with the Dean for Online Education, Executive Director (EEG), Head of Online Operations and other stakeholders to devise and deliver a clear vision for marketing our online portfolio increasing brand awareness in the online space, to establish effective recruitment results. Develop and execute integrated brand marketing campaigns student recruitment strategies. Work closely with colleagues in the Centre for Online Education, Faculties, central marketing campaigns team and other stakeholders to ensure effective communication and marketing of our online portfolio. Manage marketing and recruitment professionals to bring your strategy to life and drive recruitment to the online portfolio. Collaborate with Market Insight colleagues to join up market potential with effective marketing and recruitment strategies. Establish and track success metrics and KPIs to evaluate campaign and recruitment strategy effectiveness and inform future approaches and improvements. Build and maintain robust relationships with internal stakeholders. Optimize the allocated budget for effective return.

About you:

To excel in this role, you will bring:

Proven experience in strategic marketing, communications, and recruitment specifically of online educational products, preferably within a higher education or similar environment. Strong leadership to build and maintain relationships with diverse stakeholders. Expertise in developing and executing integrated marketing campaigns. Demonstrable evidence of active student recruitment strategies. Excellent analytical and reporting skills. Creative thinker with a strategic mindset.

Please ensure you read the and Person Specification for full details of this role.

The University of Exeter

We are a member of the prestigious Russell Group of research-intensive universities and in the top 200 universities in the world (Times Higher Education World University Rankings 2024 and QS World University Ranking 2024). We combine world-class teaching with world-class research, achieving a Gold rating in the Teaching Excellence Framework Award 2023, underpinned by Gold ratings for Student Experience and Student Outcomes.

Our world-leading research impact has grown more than any other Russell Group university in recent years, and we are home to some of the world's most influential researchers, seeking to answer some of the most fundamental issues facing humankind today. More than 99 percent of our research is of international quality and 47 percent is world-leading (2021 Research Excellence Framework).

We encourage proactive engagement with industry, business and community partners to enhance the impact of research and education and improve the employability of our students. Read about our world leading research - Green Futures and how we are transforming education for a changing world. We are located in a beautiful part of the country and Exeter (a fast growing tech hub) is one of only a few UK cities to have been designated as a UNESCO Creative City

Our Equality, Diversity and Inclusion Commitment

We are committed to ensuring reasonable adjustments are available for interviews and workplaces.

Whilst all applicants will be judged on merit alone, we particularly welcome applications from groups currently underrepresented within our working community.

With over 30,000 students and 7,000 staff from 150 different countries we offer a diverse and engaging environment where our diversity is celebrated and valued as a major strength. We are committed to creating an inclusive culture where all members of our community are supported to thrive; where diverse voices are heard through our engagement with evidence-based charter frameworks for gender (Athena SWAN and Project Juno for Physics), race equality (Race Equality Charter Mark), LGBTQ+ inclusion (Stonewall Diversity Champion) and as a Disability Confident employer.

We are proud signatories of the Armed Forces Covenant and welcome applications from service people.

Benefits

We offer some fantastic benefits including:

41 days leave per year options for flexible working numerous discounts at leading retailers onsite gyms on all of our campus' and a cycle to work scheme sector leading policies around maternity, adoption and shared parental leave (up to 26 weeks full pay), paternity leave (up to 6 weeks full pay) and a Fertility Treatment Policy stunning campus environments in Exeter and Cornwall, in the beautiful South West of England

External Engagement and Global (EEG)

Further information

The closing date for applications is midnight on

29th July 2025

. To apply, click the 'apply' button above and ensure you upload a comprehensive CV along with a supporting statement setting out your interest in the role and how you meet the required criteria. Please ensure you read the and Person Specification for full details of this role.

Informal enquiries about the role should be directed to Dr Gillian Auld (g.auld@exeter.ac.uk), Head of Online Education Operations.