Job Description

Head of Marketing - Bongo's Bingo
Circa 80k
Liverpool (3 days in)
I'm proud to be partnering with the leadership team at Bongo's Bingo to bring you an exciting Head of Marketing opportunity like no other! Winner of Time Out's Most Original Night Out Award, the rave phenomenon is taking the world by storm, with achievements that stretch across the UK and beyond.
They are celebrating an incredible 10 years - their shows now run in 45 cities, delivering up to 35 events per week to over 1 million customers annually. With limitless energy, ambition and creativity, they're not slowing down - and they're looking for someone to bring that same drive to take them to the next level.
The Role
The Head of Marketing is responsible for leading the full marketing and brand function for Bongo's Bingo. This is a pivotal, senior role that blends strategic thinking with creative execution - driving ticket sales, audience growth, and unforgettable brand experiences.
You'll be the guardian of the brand, ensuring that everything they create - from campaign visuals to tone of voice, content, and customer communications - reflects their unique culture and energy. You'll oversee the creative direction of the brand and lead the internal and external creative teams to deliver bold, distinctive campaigns that keep Bongo's Bingo at the forefront of live entertainment.
Driving digital lead generation across all channels is fundamental to success. With significant annual marketing budgets, you'll ensure efficient, data-led investment across paid and organic channels, while unlocking new ways to engage audiences and grow loyalty.
Key Responsibilities

• Own the marketing and brand strategy, ensuring alignment with commercial targets and growth ambitions.o Set clear campaign objectives and KPIs focused on ticket sales, audience growth, and brand impact.
• Manage and optimise a large multi-channel marketing budget--across paid media, digital, PR, influencer, and offline--for maximum ROI.
• Lead all digital performance activity (PPC, paid social, SEO, CRM/email), driving data-led optimisation and continuous improvement.
• Use analytics, segmentation, and reporting to guide decisions and improve marketing effectiveness.
• Own and evolve the Bongo's Bingo brand, ensuring consistent, standout creative across all touchpoints.
• Lead the creative process from concept to execution, delivering bold, original campaigns that cut through.
• Build strong venue partnerships, creating joint marketing plans that drive local engagement and ticket sales.
• Inspire, motivate, and develop a high-performing marketing team and manage key agency relationships.
• Champion marketing's role in driving both brand growth and commercial performance.

Candidate Requirements
Essential

• Proven senior marketing experience, ideally as a Head of Marketing or Marketing Lead within a fast-paced consumer brand.
• Data-led decision-maker with strong knowledge of digital marketing, CRM, and analytics.
• Strong track record in developing and executing multi-channel marketing strategies that drive measurable commercial results.
• Deep understanding of brand building, creative strategy, and audience engagement.
• Experienced in leading and motivating creative and performance-driven marketing teams.

Desirable

• Events, entertainment, nightlife, or hospitality industry experience.
• Understanding of audience segmentation, experiential marketing, and community building.
• Delivering and managing Sponsorship partnerships

Personal Attributes

• Creative, confident, and commercially astute.
• Energetic and passionate about live entertainment and experiences.
• Bold thinker who can balance creativity with commercial outcomes.
• Resilient, agile, and thrives in a dynamic, high-growth business.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Skills Required