Job Description

Department: Marketing
Team: Marketing Operations
Location: London (Hybrid)
Position type: Permanent, Full time
What the hiring manager says
This position will hold responsibility for Marketing Operations, and is a member of our extended leadership team, leading and optimising the overall performance of marketing services. You will manage the execution of all Marketing plans agreed between internal stakeholders, Senior Directors and the Head of Marketing Strategy.
This role ensures efficiencies and scale are delivered, and importantly, that agreed business outcomes are achieved through a combination/coordination of resources. This includes overseeing the systems, processes, analytics, and technologies that drive efficient and effective marketing execution and ensure operational excellence while supporting the GSMA overall objectives and CMO vision.
About the Team
Marketing is the cohesive force across the GSMA that strategically positions the organisation's work and the industry's significance across select channels and owned platforms to engage diverse stakeholders, drive impact, influence thinking and attract audiences, sponsors and partners.
With an increasing number of platforms and reduced attention spans, our content must be sophisticated, personalised and highly curated. Our channel mix is evolving, by region, to attract the right audience to the right content, achieving cut-through on board and organisational priorities.
And in an increasingly fractured world, in which people are feeling more and more aggrieved, we safeguard the GSMA's reputation so it can continue to operate at global scale.
About the role
Operational Strategy & LeadershipDevelop and implement a holistic marketing plan aligned with GSMA objectives Lead initiatives to optimize marketing processes, workflows, and governance structures, resulting in increased efficiency, improved campaign execution, and enhanced team collaboration Deliver agreed customer experience Establish and drive a culture of continuous improvement within the marketing organisation

Marketing Technology & SystemsEvaluate, implement, and integrate new tools and platforms. (e.g., CRM, automation, analytics platforms), ensuring tools are integrated and optimised Evaluate and implement new technologies to improve marketing performance and productivity

Future of Marketing Tech & AI (embedding AI fluency into strategy and execution, from discovery to conversion)AI & automation - driving innovation across the entire lifecycle from content ops to CX Data maturity and decision intelligence - deliver robust, governed data layer across web, apps, and CRM AI-driven search to enable discoverability - leveraging the changing nature of SEO, and the impact of the change in mechanism away from index-based search to structured data/API-first web models and how AI and search agents (like ChatGPT or Perplexity) change how users find content Innovation ownership - identify, trial, and scale emerging tech for marketing impact (e.g. LLM integration, personalisation engines, voice search, smart content delivery)

Process Optimisation ManagementDesign and maintain scalable marketing workflows and standard operating procedures Ensure smooth execution of campaigns and programmes across multiple channels and regions

Performance & AnalyticsDefine KPIs, create dashboards, and deliver actionable insights to improve campaign effectiveness and ROI Lead marketing attribution, pipeline reporting, and forecasting efforts Oversee the development of marketing dashboards, reports, and insights to enable data-driven decisions Ensure accuracy and consistency of marketing data across platforms

Budgeting & Resource ManagementLead annual marketing planning and budgeting processes Drive marketing spend efficiency and ROI through strong budget governance and resource allocation

About YouExperience in leading marketing operations function or business operations roles Deep knowledge of B2B marketing funnels and metrics Strong experience with marketing automation platforms (e.g. Salesforce Marketing Cloud and MCP in Marketing) or similar platforms Proven ability to lead teams, influence stakeholders, and manage cross-functional projects Analytical mindset with excellent problem-solving and project management skills Strong understanding of data privacy, compliance (e.g., GDPR, CAN-SPAM), and best practices in lead management Demonstrated success in driving marketing efficiency and effectiveness Excellent analytical, problem-solving, and project management skills Strong interpersonal and leadership skills with a proven ability to influence across functions

About Your Skills
Leadership, Delivery, Analysis, Communication, Agility and Teamwork are key skills to this role. A Candidate Guide will be provided as part of the selection process to help you understand the key skills we are looking for and to support you in preparing for each stage of the process.
Contract type
Regular
Worker type
Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture - they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best - we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on - we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.