Job Description

Job Title: Head of Marketing
Location: Fulwood, Preston
Contract Type: Permanent, 37.5 hours a week
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of community health and how CHEC can play an innovative part in making this great, with your help.
If you are care focused and looking to join an organisation that is thriving on success, then CHEC is your employer of choice! We have an exciting opportunity for a new Head of Marketing to support our ambitious growth plans as we continue to expand throughout the UK.
About the Role
The Head of Marketing will lead on the development, creation and execution of a highly effective, creative, and high impact marketing, communications and engagement strategy that builds CHEC's brand and reputation within the healthcare industry.
The successful candidate focus on leading a digitally-driven marketing strategy, leveraging AI for predictive analytics, personalised content delivery, and campaign automation. It will also implement a robust ROI framework supported by real-time performance dashboards and omnichannel engagement.
We are looking for someone who can:

• Develop and execute omnichannel digital marketing strategies across web, email, mobile, social media, and video platforms.
• Implement marketing automation platforms (e.g., HubSpot) to streamline campaign execution and lead nurturing.
• Drive SEO and SEM initiatives using tools like Google Analytics, SEMrush, and Ahrefs to boost visibility and engagement.
• Conduct A/B testing and conversion rate optimisation (CRO) to refine campaigns and maximize ROI.
• Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve maximum ROI against plan.
• Develop engaging content that resonates with service users and reinforces the organisation's brand, emphasising the use of technology to track marketing effectiveness and position the organisation proactively in all marketed streams.
• Proactively horizon scan and respond to competitor activity and generate leads to enhance organisational growth.
• Ensure robust consistency in all promotional materials both internally and externally.
• Development of a clear and compelling brand narrative showcasing CHEC / Clarity's services and achievements to existing and future partners, patients, and stakeholders.
• Collaborating with internal/external stakeholders to oversee the production of high-quality content.
• Supporting the Engagement Department in the planning, design, and effective delivery of corporate and educational events including new CHEC hospital launches, virtual events, and external conferences.
• Oversee the creation of all marketing materials including on and offline campaigns, meaningful social media content and collateral.
• Monitor and influence improvements in Key Performance Indicators including engagement reach, SEO tracking, social media following and click through rate effectiveness to the Marketing team including Lead generations, conversion rates, brand awareness/recognition and ROI, identifying adjustment opportunities to strategically deliver tangible results on the strategy.
• Analyse and interpret streamlined data to interpret effectiveness of the strategy and plans.

What you'll bring to the role:

• Experience managing a marketing team, both specialised and generalist roles
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Experience in digital marketing, brand management, and market research.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to develop and implement strategic marketing plans aligned with business objectives.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Creative thinking with a strong focus on customer engagement and brand positioning.
• Experience working within a service led organisation.
• Ability to develop and implement communication campaigns and frameworks both internally and externally.
• Previous work with external agencies, PR firms, or media partners.
• Adaptability and resilience in a fast-paced and regulated environment.

Why work for us?

• 25 days holidays plus bank holidays
• Buy and sell annual leave scheme
• Company Bonus Scheme
• Gym membership discounts
• Refer a friend scheme
• Company pension
• Company sick pay scheme
• Life assurance scheme
• Bluelight Card- 100's of discount and cashback options
• Performance review with a training and development plan
• Employee discounts portal
• Cycle to work scheme
• Tech scheme
• Medicash
• Car Salary Sacrifice Scheme (Ts&Cs)

About CHEC
Community Health and Eyecare are an independent service provider that specialise in Ophthalmology and Endoscopy services supporting the NHS. CHEC are an established group of hospitals and community clinics across the UK. Our bespoke state of the art surgical centres are a beacon of envy, providing end-to-end care for our patients through NHS partnerships.
We have 5 core values that we uphold through our employee and patient lifecycle to ensure a pleasant experience for all. These are Caring, Passionate, Togetherness, Listening and Focus, something that all our colleagues are expected to naturally uphold here at CHEC.
Founded in 2012, CHEC has worked in partnership with thousands of optometrists to deliver our shared care partnership model. We are now one of the largest providers of community-based ophthalmology services in the UK.
As a specialist provider of community ophthalmology, we are pleased to have built a reputation for high quality, patient-focused care that ensures we always remain responsive and considerate to the needs of our patients. This model is underpinned by our dedicated clinical and non-clinical teams across the country who continue to serve our patients by providing excellent end to end care for every eye condition, as well as supporting the NHS. We consider this one of our USP's, setting us apart from other independent sector providers as we strive to work in partnership with providers to improve services for all.
Our vision is simple. To make eyecare more readily available and accessible throughout local communities by offering patients greater choice, flexibility and reduced waiting times.
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