Job Description

Join Us as Head of RKC (Revenue & Brand) at the Royal Kennel Club!

Location: London & Hybrid


Reporting to: Chief Revenue and Brand Officer


Salary: Competitive



Are you a visionary brand leader with a passion for driving commercial success and shaping iconic brand experiences? The Royal Kennel Club is seeking a dynamic Head of RKC (Revenue & Brand) to lead our brand repositioning journey and deliver impactful, multi-channel marketing strategies that elevate our legacy and drive 5M+ in profit uplift.

About the Role

As the Head of RKC (Revenue & Brand), you'll be at the forefront of redefining our brand's future. You'll lead the development of a bold brand architecture and marketing strategy that increases consideration, drives revenue, and deepens emotional engagement with our audiences. From thought leadership to omnichannel campaigns, you'll be the strategic force behind our brand's transformation.

Key Responsibilities

Brand Strategy & Repositioning: Define and launch a compelling brand vision, architecture, and go-to-market strategy. Revenue Growth: Drive demand generation, optimise conversion rates, and lead sales enablement initiatives. Marketing Leadership: Oversee integrated campaigns across ATL, BTL, TTL channels with a digital-first mindset. Customer Engagement: Enhance brand experience across all touchpoints, increasing LTV and advocacy. Earned, Owned & Paid Media: Lead influencer programs, ambassador strategies, and paid media ROI. Performance & Reporting: Track brand health metrics, campaign performance, and marketing ROI.

What We're Looking For

Solid strategic brand marketing experience, ideally with mass-market appeal. Proven success in brand repositioning, go-to-market strategy, and high-impact campaigns. Expertise in audience segmentation, creative briefing, and omnichannel marketing. Strong commercial acumen and experience managing multi-million-pound brand budgets. Exceptional leadership and stakeholder engagement skills.

Qualifications

Bachelor's degree in marketing or related field (Master's preferred). CIM Level 7 or equivalent.

Why Join Us?

At the Royal Kennel Club, we're more than a heritage brand, we're a movement. You'll be part of a passionate team driving innovation, community engagement, and cultural relevance. This is your chance to shape the future of one of the UK's most beloved institutions.