The Head of Sales & Events is responsible for shaping and leading Poolhouse's global sales and events function, delivering sustainable commercial growth while building a best-in-class client experience. This role sets the strategic direction for all sales activity, from venue pre-booked groups and private hire to corporate partnerships, brand collaborations, and franchising leads.
Beyond immediate venue sales, the Head of Sales & Events will establish scalable systems, teams, and standards to support Poolhouse's expansion into new markets and territories. Success in this role will be defined by the ability to deliver ambitious revenue targets, elevate the events proposition, foster long-term client and partner relationships, and create a repeatable sales and events model for growth across multiple geographies.
Our Way of Working
This role is delivered with precision, integrity, and insight, in line with our Poolhouse values:
Experience Obsessed | Take Care | Seek Excellence | Integrity | Elite Sports Team Mentality
Key Responsibilities
Pre?Opening & New Venue Launch: Land with impact and accelerate to steady-state performance.
Venue Sales & Commercial Performance: Deliver world-class results across venue sales and event performance.
Events Proposition & Experience Design: Design events that guests love and teams can deliver flawlessly.
Demand Generation & Lifecycle Marketing: Build a healthy funnel and nurture it into long-term loyalty.
Key Accounts & Enterprise Sales: Win, grow, and retain high-value accounts.
Sales Operations, Enablement & Tools: Equip the team with playbooks, training, and technology that scale.
Data, Analytics & Forecasting: Make every decision data-informed and future-focused.
Cross?Functional Leadership: Align Sales, Marketing, and Operations around one commercial plan.
Team Leadership & Development: Build a high?performing, values?led team.
Budget Ownership & Commercial Reporting: Invest where it counts and prove the return.
Skills, Knowledge and Expertise
Skills & Capabilities
Strategic thinking: ability to define a long-term commercial roadmap aligned with company goals
Sales execution: deep understanding of sales pipeline management, CRM, and outreach tactics
Analytical mindset: confident using data and insights to shape decisions and optimise performance
Negotiation & influencing: exceptional interpersonal and persuasive skills with clients, partners, and stakeholders
CRM & tech-savvy: strong command of CRM systems and digital sales tools
Financial literacy: ability to manage budgets, forecast revenue, and deliver ROI-driven results
Commercial acumen: clear understanding of how sales decisions impact broader business performance
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Behaviours & Attributes
Results-driven: highly motivated to exceed targets and build a commercially successful operation
Growth mindset: comfortable with change, ambiguity, and fast-paced environments
Collaborative: thrives in cross-functional teams and values integrated approaches to problem-solving
Entrepreneurial: self-starter with initiative and creativity to develop new revenue streams
High integrity: upholds the brand values and leads with transparency and fairness
Customer obsessed: deeply attuned to delivering outstanding guest and client experiences
Leadership presence: inspires confidence internally and externally; a credible ambassador for the Poolhouse brand
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Qualifications & Requirements
Degree in Business, Hospitality, Marketing, or related field preferred
Professional sales certifications advantageous but not essential
Willingness to travel nationally and internationally as the business expands
Eligibility to work in the UK
Benefits
Private Medical Insurance
Salary Sacrifice Scheme
Employee Assistance Programmes
Perks and Discounts platform
Poolhouse Venue Discount
Birthdays off
About Poolhouse
Poolhouse blends the timeless charm of pool with state-of-the-art technology, set in a dynamic, immersive environment. We're redefining social experiences and raising the bar for entertainment.
Our first venue is coming soon to 100 Liverpool Street, right in the heart of London.
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