Job Description

This is a part time 3 day a week hybrid role over 23.25 hours pw (8.30am -4.45pm) for a minimum period of 15 months, with a possible extension afterwards depending on overall performance. It is being introduced alongside a new Cat facility block Appeal to be launched in 2026, our Centenary year, to help raise funds towards this appeal. The role will be working with our Head of Fundraising to develop programmes for the recruitment and retention of individual supporters with the aim to maximise income across all channels including direct mail, email and social media.



A full description of the role is below. There is a six month probationary period and the rate of pay will depend on experience but be between a range of 13.40 - 16.87 per hour plus other staff benefits including a work place pension and company sick pay.



This role will suit an enthusiastic, hardworking, team orientated and motivated individual who is target driven. Experience in the fundraising field is essential and a pre-requisite for the job. A full driving licence is required and an immediate start would be preferred with a closing date of 30th November 2025.



Please apply in writing with a copy of your CV to Peter Newcombe, General Manager, Cheltenham Animal Shelter via the address in the contac details or email your details by clicking on Apply Now.



Please note that due to the expected high number of applicants we regret that we will be unable respond to those not invited in for an interview, but would like to thank all those that have applied.



JOB DESCRIPTION

Job Title:

Individual Giving Officer

Department:

Fundraising

Reports to:

Head of Fundraising

Working Hours:

23.25 hours per week. 15-month contract



1. Purpose of the Role



Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.



Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.



Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.



Develop budgets and business plans and contribute to fundraising strategy.



Manage and optimise supporter experience for retention, engagement, and cross-marketing.



Analyse appeal results for continual improvement.



2. Principle Tasks



Oversee the annual individual giving fundraising calendar and campaigns from start to finish.



Plan and manage direct marketing and digital appeals, including supplier coordination.



Conduct market research and maintain awareness of trends to inform innovation.



Prepare budgets and monitor performance.



Develop donor recruitment campaigns.



Develop supporter journeys.



Develop warm programmes.



Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.



Coordinate with PR, comms, and other departments on campaign messaging and execution.



Analyse campaign performance and produce evaluation insights.



Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice.



3. Knowledge, Skills & Experience

Essential:

o Direct marketing and digital fundraising experience.



o CRM usage for data extract and reporting.



o Data management.



o Campaign brief writing.



o Fundraising copywriting ability.



o An understanding of effective fundraising design.



o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.



o Supporter acquisition, retention and development.



o GDPR.



4. Competencies



Planning and decision-making skills.



Creativity and forward-thinking.



Task focus, prioritisation, and problem-solving.



Collaboration with team.



Project management.



Excellent Microsoft package skills.



Strong written/verbal communication and analytical skills.



5. Additional Info



Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities.



Driving licence.



Work in office 3 days per week. Some home working will be allowed as needed.