Job Description

Location : York - Holgate HQ, England Role overview

expanding brand portfolio ranges from innovative and exciting brands like , and , to respected, heritage brands like and Eden. Each brand has its own identity and voice and includes some incredible products.

We are looking for an energetic and impact-focussed Influencer Manager to develop, establish and execute our influencer strategy. You will be uniquely positioned to own and drive Gear4music\xe2\x80\x99s influencer marketing; this is an ideal role for some entrepreneurial, passionate, and ambitious!

You will build and curate a strong network of influencers and media that advocate and evangelise our brands. Growing the reach of and engagement with our brands, you will help get our products into the hands of millions of music makers!

You will

• Meaningfully increase reach and exposure of Gear4music\xe2\x80\x99s exciting own brand portfolio (including SubZero, VISION, Hartwood and more) via relevant influencers across the UK, Europe and beyond
• Utilise your already established relationships with key media and influencers on behalf of Gear4music and our brands.
• Identify, connect with, and activate impactful talent across the appropriate level of influencers (mega, mid, or micro-tier).
• Build and maintain strong ongoing relationships with your portfolio of talent, maintaining an outreach program that keeps them engaged and advocating our brands.
• Develop and execute our influencer strategy, building out objectives, targets, action plans, calendar, and budgets.
• Be focussed on driving business impact from influencer activity, increasing engagement with our brands that demonstrably drives sales growth.
• Learn from and adapt your strategies to maximise ROI from the influencer channel.
• Utilise appropriate tools and platforms to manage the end-to-end process, from influencer recruitment to program management.
• Understand the goals, target audiences and individual identity for each of Gear4music\xe2\x80\x99s own brands and embed this in your influencer strategy.
• Utilise appropriate metrics to measure the impact of influencers on Gear4music, and how they drive incremental sales of our brand products.
• Transparently and proactively share detail on influencer activity and impact with stakeholders throughout the business.
• Continuously identify exciting new tastemakers, changemakers and any PR opportunities that could benefit Gear4music.
• Work seamlessly with other teams across our business, especially our marketing department, to drive value.

What you have

• Demonstrable experience in influencer marketing, with proven and effective relationships with impactful influencers.
• Exceptional networking and communication skills; you will have the ability to build strong relationships with a variety of people.
• A passion for music, music equipment and instruments, and extensive knowledge of the music product industry.
• A deep understanding of Instagram, TikTok and other channels; you will be a social media native.
• A proactive attitude, focussed on delivering results.
• Strong project-management skills, with the ability to run an end-to-end program of work, managing timelines and budgets.
• Commercial astuteness, understanding that the goal of any marketing is to drive value for the business.
• Financial competency, including budget management and fee negotiation.
• Excellent copywriting skills.
• A passion for accuracy and detail.

What we\'ll give you

Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

• Generous discount scheme across our full range of music and home entertainment products.
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a \xe2\x80\x98Mindful Employer\xe2\x80\x99.
• Free car parking and electric charging points.
• Our modern office space features an onsite caf\xc3\xa9 and bar where we hold regular social events.
• A relaxed dress code and great coffee machine to make your day more enjoyable.

Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.

We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.

Hours 39.5
Department Marketing
Job Type Full time
Contract Type Permanent
Salary Competitive

Gear4Music