Job Description

Job Title: Digital Marketing Executive

We are seeking a creative and results-driven in-house digital marketing executive to join our award-winning SaaS business. This role is focused on creating engaging and strategic content to drive lead generation across multiple platforms including YouTube, Instagram, LinkedIn, and Facebook. This is an office-based position working full time within the Cobalt Business Park, Newcastle with free parking available onsite.

Key Responsibilities

This is a newly created role working closely with senior leadership to focus on building the in-house marketing strategies and improving our lead generation. Your main duties will include:

Create, manager and grow in-house digital marketing activities to generate in-bound leads and demo requests for Shoptimised software and services. Managing in-house digital marketing activities across a range of platforms including but not limited to; Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and TikTok. Work closely with the Content Marketing Executive on content strategies and syndication/delivery. Report on clearly defined KPIs across in-house digital marketing activities and Google Analytics.

Skills & Experience

Successful candidates for this position will:

Proven experience in lead generation, ideally with a B2B focus. Experience of paid search platforms such as Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and TikTok. Experience and knowledge of tracking and Google Analytics reporting. Ability to interpret marketing metrics and KPIs to refine and improve content strategies.

Employee Benefits:

Competitive Salary

: 30,000 to 35,000 depending on experience, plus performance driven departmental commission.

Professional Development

: Access to ongoing training and career development opportunities, we have invested a lot this year into creating bespoke internal learning pathways.

Work/life Balance:

Finish at 4pm Monday to Thursday & 3pm on Fridays, generous holiday entitlement of 37 days per year which includes time off over Xmas, all bank holidays and a day off for your birthday

Healthcare Cover:

All employees are enrolled with Medicash which provides cashback for all your healthcare basics and access to an employee assistance programme

Fun Culture

We have regular in office fun days often featuring food, biannual awards and team parties as well as an employee of the month initiative.

Job Types: Full-time, Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Additional leave Bereavement leave Casual dress Company events Company pension Enhanced maternity leave Enhanced paternity leave Free parking On-site parking Sick pay
Schedule:

Day shift Monday to Friday No weekends
Work Location: In person