Ark Dentistry is a progressive and patient-focused dental practice known for delivering high-quality care with integrity and innovation. As we continue to grow, we are looking for a highly skilled and proactive PPC & Meta Ads Specialist to lead and own our paid media strategy in house.
The Role
We are seeking a results-driven digital advertising expert who does more than just manage ads. You will take strategic ownership, identify where the business can grow, and design tailored campaigns that deliver measurable impact. This role requires initiative, commercial awareness, and the ability to independently plan, launch, and optimise high-performing campaigns.
You will be responsible for managing our Google Ads and Meta (Facebook and Instagram) advertising, from opportunity identification and planning to execution and performance analysis.
Key Responsibilities
Proactively analyse business performance to identify growth opportunities where paid media can support key objectives
Develop and execute a clear, data-driven paid media strategy aligned with Ark Dentistry's goals and brand positioning
Create and manage a campaign calendar with strategic promotions and seasonal campaigns, each with defined KPIs
Manage end-to-end Google Ads campaigns across Search, Display, and YouTube, and Meta campaigns across Facebook and Instagram
Monitor performance daily, making continuous optimisations to improve cost efficiency and maximise new patient leads
Write engaging, brand-aligned ad copy and collaborate with designers for compelling creatives
Implement and maintain robust conversion tracking using Google Tag Manager, Google Analytics, and Meta Pixel
Generate clear and insightful monthly performance reports, including ROI and recommendations
Stay informed about industry updates, platform changes, and advertising trends to maintain a competitive edge
Work collaboratively with internal teams to ensure ad campaigns align with broader marketing and practice goals
What We Are Looking For
A minimum of 5 years' experience managing Google and Meta Ads, with a proven record of delivering high ROI
Strategic thinker with commercial acumen and the ability to identify opportunities for business growth
Confident in building campaigns from scratch and managing complex or high-budget accounts
Expertise in targeting, bidding strategies, keyword research, and performance analysis
Strong analytical and decision-making skills, with the ability to turn data into actionable insight
Self-starter who can take full ownership of the paid media strategy and execution
Excellent communication and organisational skills
Experience in the dental or healthcare sector is an advantage but not required
Why Join Us
Be part of a modern, forward-thinking practice where your skills and ideas will have a direct impact
Take full ownership of paid media with the freedom to lead strategy and execution
Supportive, professional team environment
Job Type: Full-time