Job Description

500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating.
Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.
The job
We're looking for an ambitious, creative, and purpose-driven Integrated Campaign Manager to join Flo's Brand team on a mission to elevate the brand's positive impact initiatives - spanning Pass It On (education and empowerment), Privacy (trust and transparency), and Science (medical credibility and innovation).
This is an exciting opportunity to help bring Flo's purpose to life through culturally resonant, insight-led campaigns that show how we're driving change for women's health globally. You'll play a key role in shaping how Flo shows up in the world - translating brand belief into tangible, emotional, and high-performing work.
Your Experience
Must have:

• 4+ years of experience in campaign planning and execution for consumer brands or apps.
• Proven track record of developing and executing multi-channel brand campaigns - from ideation and creative development to launch and performance review.
• Strong experience working cross-functionally (Creative, Product Marketing, Growth, Social Growth, PR & UA ) to ensure campaign cohesion and reach.
• Deep understanding of the cultural and social landscape - with the ability to identify moments and movements where Flo can authentically participate.
• Experience working on campaigns tied to purpose, education, or impact - ideally in health, wellness, or tech.
• Confident in managing creative production workflows, internal and external teams, and multiple stakeholders.
• Analytical mindset - experienced in tracking campaign performance, reporting results, and iterating for improvement.
• Experience in budget management and resource allocation, with a focus on efficient, high-impact execution.
• Strong understanding of female audiences and issues surrounding women's health, privacy, and empowerment.

Nice to have:

• Experience within healthtech, femtech, or wellness sectors, with a focus on protecting user's health data and privacy
• Previous exposure to advocacy, education, or CSR-style campaigns that blend brand storytelling with cultural relevance.

What you'll be doing
You'll be responsible for:

• Plan and execute integrated brand campaigns that bring Flo's positive impact initiatives to life across channels - from concept to launch and measurement.
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, CRM, and Organic Social to ensure every campaign lands with impact and consistency.
• Build messaging and creative strategies that drive WOM & organic reach rooted in Flo's core brand narratives
• Manage campaign asset production & execution, ensuring creative excellence and a cohesive user experience across all touchpoints.
• Manage the campaign calendar, identifying key high-impact, cultural and business moments to activate around.
• Identify and manage new executional & channel opportunities for high-reach impact. Think brand partnerships, merchandise, guerrilla stunts.
• Manage campaign budgets prioritizing investments that deliver both organic buzz and measurable impact

#LI-Hybrid
#LI-VT2
Annual Salary Range (ranges may vary based on skills and experience)
43,000--49,000 GBP
How we work
We're a mission-led, product-driven team. We move fast, stay focused and take ownership - from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here's what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role - nothing else. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our .

Skills Required