Job Description

Reporting to the Head of Marketing, this is a fixed-term position to cover a period of maternity leave.



Key Responsibilities


1. Organic Social Media (LinkedIn & Facebook)


Schedule and publish 4-5 engaging posts per week on LinkedIn (primary) and Facebook (secondary). Adapt and tailor content to suit platform-specific audiences and formats. Use Hubspot to plan and automate post scheduling. Engage with users by responding to comments, likes, and shares in a timely manner. Encourage internal engagement by sharing posts with the team and prompting them to boost reach. Write original content and curate relevant material to support brand storytelling. Maintain consistent brand voice and visual identity across all posts. Collaborate with the production team to brief and produce creative assets and banners.
2. Paid Social Campaigns (LinkedIn Ads)


Plan and execute targeted ad campaigns on LinkedIn, aligned with business objectives. Monitor performance metrics and optimise ads to improve reach and ROI. Manage campaign budgets and strategic direction. Work closely with production to develop compelling ad creatives and banners. Adjust targeting and messaging based on data-driven insights.
3. Search Engine Marketing (SEM)


Oversee the company's Google Ads account, ensuring optimal performance. Track keyword bidding, impression share, quality scores, and budget pacing. Write, review, and test ad copy, including evaluating AI-generated suggestions. Continuously optimise campaigns based on CTR, CPC, and conversion performance. Generate insightful performance reports and identify opportunities for improvement.
4. Search Engine Optimization (SEO)

Use tools like SEMrush to track and improve SEO rankings and visibility. Coordinate with the Web Developer to flag and resolve technical SEO issues. Optimise website content, meta tags, headers, and internal linking for search engines. Ensure the website is fully optimised for both performance and SEO best practices.
5. Website Management


Maintain website updates to ensure consistency in layout, fonts, colours, and overall branding. Work with the Web Developer to implement updates, troubleshoot bugs, and refine UX/UI. Ensure homepage banners, insights, and awards sections remain current and visually appealing. Conduct regular site audits using SEMrush and optimise for SEO and lead conversion.
6. Reporting & Analytics


Produce regular reports on the performance of digital channels and campaigns. Track lead generation and pipeline activity linked to marketing initiatives. Provide actionable insights to guide future strategy and campaign adjustments.


Key Skills & Requirements

1-2 years of experience in digital marketing, preferably in a B2B environment. Solid understanding of social media platforms, particularly LinkedIn and Facebook. Experience with LinkedIn Ads, Google Ads, Google Analytics, HubSpot and SEMrush. Working knowledge of SEO and website optimisation practices. Basic knowledge of CMS platforms (e.g., WordPress) is a plus. Strong copywriting and content creation skills. Analytical mindset with attention to detail and performance metrics. Excellent organisational and communication skills. * Team player with a willingness to collaborate across departments.