Job Description

ABOUT TIDE
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.
Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE TEAM
Insurance is a core SME product and Tide is excited to broaden our proposition to accommodate this essential need for our members. The Insurance team is new at Tide and we are rapidly hiring to fill essential roles to build a world-class offering for our members.
ABOUT THE ROLE
This is a new role at Tide reporting directly to the Country Manager of the UK with a dotted line to the CEO of Tide Insurance. You will be a key member of Tide's Insurance Services Leadership team, scaling our presence in the UK across multiple insurance products. You will be setting up the commercial workstream from scratch. Responsible for defining and owning the go-to-market strategy and commercial success of Tide's Insurance product portfolio in the UK market. You will collaborate closely with Product, Engineering, Operations, Sales, Marketing and other cross-functional teams to drive growth, product adoption, and customer engagement. This role is both strategic and hands-on, requiring deep domain knowledge, commercial acumen, and a sharp understanding of UK customer needs.
SOME OF THE THINGS YOU'LL BE DOING

• UK Market Revenue Ownership: Own and drive revenue growth for Tide's Insurance products in the UK. Set and deliver on commercial goals by aligning product development, pricing, sales and go-to-market strategies.
• Customer & Market Insight: Conduct in-depth research into customer behaviour, market size and competitive dynamics. Use insights to guide product positioning and commercial decision-making.
• Product Strategy & Development: Partner with Product Managers to prioritise product development and shape the Insurance product roadmap.
• Pricing: Work with the Head of underwriting, product and finance teams to set pricing that aligns with the product value proposition and the competitive landscape.
• Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing.
• Sales Enablement: Drive the development of tools and initiatives to support the dedicated sales teams.
• Operational & Launch Readiness: Work cross-functionally and alongside the Lead Operations Manager to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
• Stakeholder Management: Be the central point of contact for Insurance commercials for our Executive team (including CEO of Insurance, CEO of UK and Europe and the CFO). Work alongside our Risk and Compliance team to ensure all marketing material is compliant and fit for purpose.

WHAT WE ARE LOOKING FOR

• You have 10+ years of experience in product marketing, commercial strategy, or go-to-market roles, within fintech, SaaS, or financial services.
• You have 5+ years of experience in insurance services with proven success in driving commercial outcomes for banking or insurance products.
• Experience of independently defining and implementing an entirely new workstream from scratch.
• Strong analytical skills, with experience using data to shape marketing and product strategies. Hands-on Looker (or similar tool) skills preferred.
• You are customer-focused and a team player. You have strong stakeholder management skills and can build credible relationships quickly and know how to get the best out of people.
• Comfortable working in a fast-paced, ambiguous environment-able to create structure where needed and can deliver complex projects spanning multiple work streams and functional areas.
• A proactive, hands-on approach-you take ownership and work backwards from outcomes.
• You have a commercial mindset, able to identify opportunities to optimise revenue and /or increase sales.
• You are disciplined, with experience implementing frameworks to ensure best in class commercial management, with experience of process re-engineering.

WHAT YOU'LL GET IN RETURN

• Share options
• Flexible working options
• 25 days holiday with the option buy extra days
• 3 days paid volunteering or L&D time off per year
• Sabbatical leave
• We invest in your development with Personal L&D budget
• Group Life Insurance, Vitality Health and Dental Insurance
• Access to a global mental wellbeing platform
• Enhanced family-friendly leave
• Salary Sacrifice benefits like nursery scheme
• Work from home budget
• Team socials - virtual and physical events
• Spacious brand-new office by Old Street station with an all-day snacks bar

TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our

and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address.

• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
You personal data will be processed by Tide for recruitment purposes and in accordance with .

Skills Required