Job Description

Local Marketing and Social Media Manager

and Person Specification

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Summary

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Job Title

Local Marketing and Social Media Manager

Reports to:

Head of Marketing

Peer Group:

Marketing Team

Direct Reports:

None

Key Relationships:

Internal: Chief Executive Officer, Chief of Staff; Heads of Service, including Operations, Education, Fitness, Physiotherapy, Massage; and Studio Managers


External: Key client/marketing systems providers (e.g. eCRM, MBO/ClassPass), Freelance creative/developer, etc.

Base Location:

Tens City Studio, with flexibility to attend all studios

Flexibility:

90% Office based / 10% Home or Remote Working

Working Pattern:

Monday to Friday, some flexibility for client/brand events on weekends (subject to discussion and agreement).

Salary

Dependent on experience - 40k-45k

Overall Purpose

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Drive studio traffic and deepen client engagement and loyalty through strategic partnerships, compelling promotins and targeted local and digital activations. Bring the Brand to life through meaningful, positive interactons building loyalty and trust in every experience. Collaborate with studio teams to deliver personalised, impactful initiatives tailored to each client type.

Support and contribute to the tactical execution of Tens marketing strategy with specific accountability for local marketing and social media. Contribute to the overall marketing plan and support daily implementation Proactively support the HOM to ensure that projects and activities deliver against targets and the marketing calendar, and ensure that all activity aligns business objectives Manage the social media calendar and corresponding channels Have a deep understanding of Tens target audiences and products - leverage this understanding to create intelligent dialogue through content and activity being in and around the studios Be a community champion support the studio teams to deliver positive experiences, meaningful engagement and customer retention Be a brand ambassador and consumer champion, passing your knowledge and passion for what we do and the way we do it to all members of the team and other stakeholders

Responsibilities

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Overall

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Live the brand values deep expertise, true support and knowing me well Collaborate with the marketing team to execute campaigns, contribute content ideas, and support with the manage of the design WIP to deliver on time and on-brand assets. Own and deliver organic social media activity drive activity, numbers and salience Support the HOM with the co-ordination and delivery of paid social media activity Conceptualise, plan, and execute events that support the marketing strategy and overall business goals Build relationships and work closely with the Studio Managers to support and deliver local marketing providing scalable frameworks for studio managers for ongoing monitoring & managment Ensure studio teams are briefed and engaged with all projects you own, communicating effectively and providing them with the relevant marketing resources and information they need Actively engage with the Wellness/Fitness industry to identify opportunities/trends that can be utilised in marketing activities

Social Media

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Plan, activate and manage Tens social media activity & calendar Ensure that all content is on brand and in line with marketing calendar Manage Tens social media calendar and content, ensuring all activity is on-brand, optimised, and creatively geared to drive first timers and increase footfall Ensure that the needs of different stakeholders are met PT, Trainers, Physio, Clinical Deliver an influencer strategy that drives revenue, brand reach and awareness Analyse data that measures the impact of social media activity Complete weekly social media reports, track trends, and identify opportunities to optimise performance

Creative & Content

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Inspire and motivate Tens customers with innovative content Create segmented content, where appropriate, that is both rational and relevant to Tens core audiences Generate on-brand, audience-specific content including photography and video, aligned to the marketing calendar, working with the designer to deliver the necessary assets Be comfortable working in print and in digital mediums

Events/Partnerships/Local Marketing

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Create, plan and manage events that support key services, maximise opportunities within budget, and drive brand awareness, community engagement, and ROI Collaborate with external partners to deliver client-focused events that align with the marketing strategy and business goals. Build out networks with performers in mind ie running, cycling, sports clubs as this drives referrals in the 'Reinforce' phase of Physio Deliver ideas for Advocates and support the marketing team to drive customer engagement and satisfaction Drive reach, revenue, and first-time visits through partnership and affiliate marketing opportunities. Manage studio events, including planning and comms - Support SMs to deliver community engagement Launch and manage Ambassador programme leverage influencers and clients to drive this Manage local marketing with studio teams, delivering promotions, strategy, and communication materials Build and maintain relationships with Studio teams to understand and assist local marketing needs

Collateral & Studio Imagery

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Manage stock levels, arrange timely replacement and re-ordering Distribute to studios as necessary Update imagery & signage around studios Co-ordinate print bookings, co-ordinate assets, check and supply artwork

Promotions

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Write and distribute briefing notes & internal communications Ensure studio teams are briefed and engaged with promotions attend the SM meetings to deliver plans Set-up and manage on MBO Support with the execution of promotional landing pages, ensuring that all relevant pages are added to the social media landing page Reporting - Analyse performance & ROI of campaigns that you are managing

Internal Engagement

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Support HR wellbeing initiatives, Energise and encourage team to drive content creation and support the social media calendar Manage team bios and updates Champion local-level brand communication. Ten.Your Centre of Balance

Personal skills and qualities required

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Be a proactive team player with a positive attitude Minimum of 4 years prior marketing experience Good knowledge of and/or genuine passion for the health & fitness/wellness industry Strong understanding of digital, online and traditional marketing methods Ability to adapt quickly and not afraid to juggle multiple projects Be a champion and ambassador for the Brand and for the marketing team Strong admin and organisational skills good with systems, processes and planning like tech Good attention to detail Ability to get things done a finisher and a doer Practical approach to tasks MBO knowledge advantageous Good written and verbal communication skills Confident dealing with colleagues and stakeholders, clients, partners, press and networking where needed * Experience with managing multiple suppliers and communicating effectively on behalf of the business