Job Description

- Social Media Marketer

Location: Leicester

Reports to: Head of Marketing

Works with: Marketing Assistant, wider Growth Team

About tuck.

tuck. is an Al-powered savings and earnings companion helping people stretch their money further. We're building tools that make financial well-being simple, fun, and rewarding. With a fast-growing community and bold plans ahead, we're doubling down on social as a key growth channel.

The Role

We're looking for a Social Media Marketer to own and scale tuck's presence across TikTok, Instagram, YouTube Shorts, and beyond. You'll be the voice of tuck online, creating thumb-stopping content, engaging with our community, and driving real impact on brand growth and user acquisition.

This isn't just a posting job- it's a creative growth role where you'll test ideas, ride trends, and help turn tuck. into a household name.

What You'll Do

Plan, create, and publish daily content across tuck's core channels (TikTok, Instagram, YouTube Shorts, Linkedin). Work closely with the Head of Marketing to shape social strategy and brand voice. Collaborate with our Marketing Assistant on execution, scheduling, and reporting. Stay ahead of trends, memes, and cultural moments to keep tuck. relevant and relatable. Build and engage with our community, replying, commenting, and sparking conversations. Run A/B tests on formats, captions, and creative to optimise performance. Track and report on key metrics: reach, engagement, follower growth, conversions. Support influencer partnerships and UGC campaigns. Experiment with paid social content and organic growth hacks.
What We're Looking For

1-3 years experience in social media marketing (startup, consumer app, or finance experience a plus). A content creator mindset, you love being behind (or in front of) the camera. Proven track record of growing audiences on TikTok/Instagram/YouTube. Strong copywriting and storytelling skills. Comfortable working in a fast-paced startup environment where you'll test, learn, and adapt quickly. Data-driven but creative you know when to follow the numbers and when to trust your gut. Passion for financial well-being and helping people save money (or a strong interest in learning).
What You'll Get

A front-row seat in a fast-growing fintech startup. Opportunity to shape tuck's voice and brand identity from the ground up. Close collaboration with an ambitious, creative marketing team. Competitive salary and benefits. Freedom to test bold ideas, learn fast, and make a real impact.
Job Type: Full-time

Pay: 22,500.00-23,500.00 per year

Benefits:

Company pension Sick pay
Education:

Bachelor's (required)
Work authorisation:

United Kingdom (required)
Location:

Leicester LE1 5PZ (preferred)
Work Location: Hybrid remote in Leicester LE1 5PZ

Reference ID: TUCK-SOCIAL-1