paid advertising campaigns across Google Ads and Meta (Facebook/Instagram)
platforms. The ideal candidate will have hands-on experience planning, executing, and optimising paid media campaigns to drive lead generation, brand visibility, and ROI. This role also involves collaboration across departments, campaign analysis, and a solid understanding of digital strategy fundamentals including SEO, content, and analytics. You should be confident managing multiple campaigns, budgets, and performance metrics in a fast-paced, B2B-focused environment.
Key Responsibilities
Plan, execute, and optimise paid advertising campaigns on Google Ads and Meta (Facebook/Instagram)
to drive traffic, conversions, and qualified leads.
Conduct keyword research, audience segmentation, and performance analysis to improve ad relevance and ROI.
Continuously test ad creatives, targeting, placements, and bidding strategies for campaign improvement.
Monitor ad spend and campaign performance metrics
daily, adjusting strategies to meet KPIs and goals.
Prepare comprehensive performance reports using
Google Analytics
,
Google Ads
, and
Meta Ads Manager
, with actionable insights.
Collaborate with internal teams to align campaign messaging with business objectives and landing page experiences.
Use
Shopify
to create or update campaign landing pages, product pages, or promotional content.
Manage SEO efforts
alongside paid campaigns to support full-funnel digital strategy.
Write compelling ad copy and assist in creating visuals using
Adobe Photoshop
and other design tools.
Manage and grow social media presence across platforms by developing content calendars, running promotions, and engaging with audiences.
Support B2B marketing initiatives through targeted advertising and nurturing campaigns.
Prepare data-driven presentations and insights reports using
Microsoft Excel
and
PowerPoint
.
Mentor junior team members and contribute to the continuous improvement of digital marketing workflows.
Required Experience & Skills
5+ years' hands-on PPC experience
(agency or in-house), managing complex eCommerce accounts with
1000+ SKUs
.
Experience managing budgets of
25K+ per month
, with a track record of scaling profitably.
Proven experience managing
Google Ads (Search, Display, YouTube)
and
Meta Ads (Facebook & Instagram)
campaigns, especially in B2B environments.
Strong understanding of
audience targeting, retargeting
, and
conversion tracking
across ad platforms.
Experience with
Google Analytics (GA4)
,
Meta Ads Manager
, and other tracking tools to measure and report on campaign performance.
Strong copywriting and communication skills with an understanding of what drives clicks and conversions.
Knowledge of
email marketing
,
Shopify CMS
, and
SEO best practices
.
Familiarity with social media scheduling and reporting tools (e.g. Hootsuite, Buffer, Later).
Strong project management skills with the ability to lead and deliver multiple campaigns simultaneously.
Advanced proficiency in
Microsoft Office Suite
, especially Excel (pivot tables, charts) and PowerPoint for reporting.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Excellent English communication skills, both written and verbal.
Bonus Skills (Preferred but Not Required)
Experience with A/B testing tools (e.g., Google Optimize, VWO).
Working knowledge of HTML/CSS for basic website or landing page updates.
Google Ads and Meta Blueprint certifications.
Proven track record of delivering to target and exceeding business goals
Benefits
On-site gym
Casual dress
Company events
Staff and Friends and Family discount
Flexible Schedule
On-site free parking
How to Apply
Please apply by sending your CV and short Cover Letter via Indeed. As part of the face to face interview process, shortlisted candidates will be asked to
audit our Google/Meta Ads account live
and provide strategic feedback (no prior product knowledge required).
Job Type: Full-time
Pay: 24,420.00-30,000.00 per year
Benefits:
Company events
Free parking
On-site gym
On-site parking
Store discount
Work Location: In person
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