Job Description

Ashberry Healthcare - About us

We are a privately owned and operated care home group with eight homes across England and Wales, providing residential and nursing services. We prioritise the well-being of residents and their families above all else. We are proud of our core values: loyalty, integrity and compassion.

As our Marketing Apprentice, you'll support the creation and delivery of engaging campaigns across digital and traditional channels, helping us share the meaningful work happening in our care homes.

You'll learn how to communicate our values through compelling content, support brand awareness campaigns, and assist with internal and external communications -- all while studying towards a recognised qualification with online training and 1:1 support.

Duties and Responsibilities:

Content Creation

Help create engaging content for our website, newsletters, printed brochures, social media, and email marketing campaigns. Assist in writing blogs, internal news updates, and human-interest stories that showcase life in our care homes.

Channel Management

Help monitor and update Ashberry Healthcare's presence across marketing platforms, including our website, social media, and email campaigns. Support with scheduling posts and tracking engagement across platforms.

Campaign Support

Contribute to marketing and PR campaigns aligned with business goals -- such as recruitment drives, open days, and community engagement. Help gather success stories and feedback from homes for inclusion in campaigns and newsletters.

Customer Engagement & Insights

Assist in analysing audience engagement and campaign effectiveness using analytics tools. Research competitors, local demographics, and sector trends to support future campaigns.

Team Collaboration

Work closely with the Marketing Manager to gather content, support campaigns, and coordinate communications. Liaise with care home teams, internal departments, designers, and print suppliers.

Organisation & Project Support

Help plan and maintain a campaign calendar. Support the preparation and distribution of marketing materials, packs, and newsletters.

Key Competencies:

We're looking for someone who is:

Creative and confident in written communication A willingness to learn about the care industry Organised, with good time management Comfortable using tools like Microsoft Office and Canva (training provided) Interested in social media, branding, and marketing Friendly, approachable, and collaborative

Qualifications / Experience

Essential:

5 GCSEs at grades A-C/9-4, including English and Maths
A keen interest in digital marketing and creative communications

Working towards:

Level 3 Multi-Channel Marketer qualification

You'll develop skills in:

Content creation SEO & campaign strategy Social media scheduling & optimisation Email marketing and newsletters Data analysis and reporting Project and stakeholder management
Upon successful completion of the apprenticeship, there may be the opportunity to move into a full-time Marketing Assistant role within the Ashberry Healthcare marketing team.

Job Types: Full-time, Apprenticeship

Pay: 15,600.00-19,500.00 per year

Benefits:

Company pension Cycle to work scheme On-site parking
Work Location: In person