Job Description

Company Description
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we've been doing this in an unbroken arc since 1798.
Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.

We have an immediate opportunity for a Marketing Assistant to join our Performance Marketing team on a 9 month maternity cover basis.
The Marketing Assistant will work with the internal PPC & Display team to support the delivery of a key area within the business (including tactical implementation and delivery). The team focuses on delivering excellence through PPC account optimisation, data analysis and building relationships with our suppliers (e.g. Google) and marketing planners.
Reporting into the Paid Search Marketing Manager you will support with the planning, delivery and reporting of brand-aligned, ROI maximised, effective and efficient Google Ads marketing activity.
The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.
What you will be doing:

• Build and implement new Google Ads campaigns and accounts according to briefs
• Create new ad copy
• Report on ad copy and landing page A/B testing performance
• Work closely with planners to support their business targets
• Carry out research in-line with marketing briefs
• Report and monitor PPC campaign results and spend against our budget expectations and targets
• Monitor competitor activity and discover new opportunities
• Make recommendations to improve performance and drive further efficiencies
• Identify any performance issues
• Liaise with compliance to ensure our ad copy adheres to platform regulations
• Make relevant and effective keyword and bid changes

This role would suit someone who is passionate about digital marketing and is looking to develop their knowledge and understanding of digital marketing practices, with a particular focus on PPC.
Qualifications
What we are looking for:

• Previous knowledge and experience of Google Ads is desirable
• An interest in PPC and all things performance marketing
• Strong numerical and analytical skills and comfortable working with data, particularly GA4
• Experience using Excel and presenting data
• Excellent communication skills, both verbal & written
• Great time-management skills and the ability to prioritise tasks
• An eagerness to learn and show initiative

Additional Information
Please note you must have the right to live and work in the UK to be eligible for this role.
Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of either our Blackfriars, London office or our Milton Park, Abingdon (Oxfordshire) office to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.
Closing Date: Applications will close on 19th August 2025 . Please note we will be shortlisting candidates alongside advertising so please apply at your earliest convenience.
What we offer in return:

• A salary of c. 30,500 pa + 5% company bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme - offering 24/7 well-being support
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis
If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.
If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact Liz Southwick. Your request will be reviewed and considered in the strictest confidence.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:
Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture. It's also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis - please ask the Talent Acquisition team for more information.
To find out more about our business and the great career opportunities please go to our Careers Site: