Job Description

About W.M.LONDON LTD

W.M.LONDON LTD is a UK-based freight forwarder, headquartered near London Heathrow, delivering

bespoke supply chain solutions

across the UK, EU, and China. Supported by global carrier partners, we specialise in flexible air, sea, and road freight, customs clearance, warehousing, and end?to?end eCommerce fulfilment. With decades of operational excellence--especially in EU dispatch and cross-border eCommerce logistics--we are trusted to deliver efficient, reliable shipping with honesty and care.

WML also operates a sub-brand,

Marstogo (????)

, a logistics service tailored to Chinese-speaking eCommerce and community users. You can find more about Marstogo by searching "???? Marstogo" or "W.M.London" on

Xiaohongshu (Little Red Book)

.

The Role

We're seeking a bilingual (English & Mandarin)

Marketing & Branding Specialist

to lead our digital storytelling and brand voice across platforms. From elevating WML's B2B freight solutions to shaping the personality of Marstogo on social platforms like Xiaohongshu and WeChat, you'll play a central role in how both brands connect with audiences across cultures.

Key Responsibilities

Branding & Strategy

Develop and maintain consistent bilingual brand messaging aligned with the essence of WML's service offerings wmlondon.com+1wmlondon.com+1. Localise marketing campaigns for UK/EU and Chinese markets, reflecting cross?border commerce dynamics. Translate logistics services into clear, engaging brand stories targeting B2B clients.

Social Media & Content

Manage LinkedIn, Instagram, Xiaohongshu, WeChat, TikTok, and other platforms. Plan and execute bilingual content calendars, including posts, visuals, videos, case studies, and reels. Monitor logistics trends in real time and adapt content to stay current and engaging. Engage with audiences in Mandarin and English--answer queries, share insights, support community growth.

Collaborations & Campaigns

Partner with operations, eCommerce, and customs teams to feature real-world use cases (air, sea, road freight, warehousing, etc.) wmlondon.com+5wmlondon.com+5cbbc.org+5uk.indeed.com+1cbbc.org+1wmlondon.com+1cbbc.org+1. Coordinate with Chinese KOLs, influencers, and ecommerce networks. Use analytics (Meta Suite, LinkedIn, RED/WeChat dashboards) to measure performance and refine strategies.

Qualifications

1+ years in marketing, branding, or digital content--preferably within logistics, supply chain, or B2B services.

Fluent in Mandarin and English (written & spoken)

. Deep understanding of both Western and Chinese social media ecosystems. Strong storytelling, copywriting, and design skills (Canva, Adobe Suite, video tools). Experience with Meta Suite, LinkedIn Ads, Xiaohongshu, WeChat Official Accounts. Data-driven mindset to optimize campaigns and boost brand presence.
Job Types: Full-time, Permanent

Pay: 26,000.00-30,000.00 per year

Benefits:

Company pension Employee discount On-site parking Sick pay
Schedule:

Flexitime Monday to Friday
Work Location: In person

Application deadline: 15/07/2025
Reference ID: Digital Media