Job Description

Company Description
John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, filtration systems, and predictive digital monitoring technologies.
We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.
John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

This role is responsible for the strategy and execution of marketing communications programmes to all end user and OEM customers. The role requires strong leadership and management of a team of Marketing Communications Specialists to deliver timely, relevant, and results-driven marketing communications activities that align with business objectives and drive growth.
Key Activities -

• Develop and manage an integrated marketing plan to support business growth across all verticals
• Oversee the creation and execution of all marketing campaigns, ensuring all activities are effectively implemented.
• Establish key performance indicators (KPIs) for all marketing programs and ensure they are measured and reported accurately.
• Take responsibility for marketing to specific verticals, when required
• Lead the development of an account-based marketing (ABM) program.
• Collaborate closely with the Digital Manager to ensure best practices are followed across all marketing initiatives.
• Work in partnership with the Regional Marketing Manager to maintain global and reginal alignment
• Coordinate with the PR and Internal Communications Manager to support all marketing efforts.
• Manage relationships with key stakeholders.
• Agency management - all Marcomms agencies

Key Individual Accountabilities -

• Collaborates with the Marketing Strategy Lead to ensure that the integrated marketing plan aligns with business objectives
• Develops an integrated marketing plan that drives all stages of the marketing funnel across all verticals
• Manages a team of Marcomms Specialists to ensure best practice planning and execution of all programme activity
• Ensures that stakeholder groups are established for all verticals and are aligned with the integrated marketing plan.
• Responsible for maintaining the brand of all external marketing materials.
• Develops the Account-Based Marketing (ABM) program.
• Leads one vertical, as required
• Accountable for the timely execution of new product launches across the marketing team, including training, enablement, and digital initiatives.
• Manages relationships with agencies

Qualifications
The ideal candidate will have the following skills/experience

• A minimum of 10 years of campaign experience
• Proven track record of planning and executing marketing strategies, preferably in an industrial B2B setting
• Experience and skill in collaborating with senior internal and external stakeholders
• Ability to work cross-functionally in a dynamic and flexible environment.
• Strong strategic thinking and planning capabilities, with the ability to plan over a three-year horizon
• Experience in people management
• Bachelor's degree, preferably in business or marketing.

Additional Information
With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.
Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.
Join us for a great career with competitive compensation and benefits, while helping engineer a better future.
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.
At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website ( )

Skills Required