Job Description

Join us at Wavin: Where purpose comes to life.
You're purpose driven. Growth minded. Ready to stretch your potential. Welcome to Orbia's Building & Infrastructure business, Wavin, where our purpose 'to advance life around the world' drives our entire global team.
Every day, we are thinking big and working smart to solve some of the toughest challenges impacting the world. Whether it's facilitating clean drinking water for communities, creating climate resilient cities, or designing more comfortable living spaces, we never settle for "good enough" when there's an opportunity to make life better.
Where purpose comes to life, it changes lives. This is what we work for. How about you?
At Orbia Building & Infrastructure (Wavin), we advance life around the world by building healthy, sustainable environments. And where is our help most needed? The places we live in: cities where drinking water is leaking away, greenery is disappearing, streets are flooding after heavy rain, and outdated sewer systems are polluting our groundwater. It's time to join our team and help build more sustainable environments!
We are currently looking for a Marketing Communications Specialist - Upstream to join us at Wavin. If you want to make a difference and work for a purpose-led company, please read on.
Reporting to the Marketing Director - BU Northern Europe, the Marketing Communications Specialist - Upstream will be responsible for developing, managing and implementing an integrated Upstream Marketing Communications plan in line with business objectives and strategic direction, delivering maximum brand recognition for Wavin and its brands.
This role focuses on a clearly defined group of upstream stakeholders, specifiers and decision makers. The purpose of this role is to market the specified use of Orbia B&I's (Wavin) products through a solution and value-added approach. It also supports the upstream sales of Wavin UK's entire portfolio with particular emphasis on developing the key strategic growth areas for the business (Indoor Climate Solutions and Urban Climate Resilience) and strengthening brand awareness with key specification audiences.
The delivery of a specification driven approach is a core strategic element of the Company's plan moving forward, toward realising its ambitious growth targets.
The focus of specifications will be with defined product ranges across the entire product portfolio and the specific customer base such as Structural and Civil Engineers, Mechanical & Electrical Consultants, Architects, Investors, Developers, Public Health Consultants, Local Authorities, Industry & Government Bodies.
The role

• Recommend, plan and deliver an integrated upstream marketing communications strategy that enhances and projects Wavin's premium brand image and purpose creating a strong 'pull' orientated strategy
• Develop, implement, measure and report on marketing activities, delivering measurable projects and campaigns on time, within budget and to a consistently high quality
• Drive growth of strategic segments ICS and UCR working closely with product managers and sales team.
• Build and communicate different value-added propositions, focussing on Wavin's competencies in all relevant markets and sectors
• Maintain a digital understanding that embraces current best-practice communication techniques, channels and devices, and liaise with the digital team to ensure full integration of campaign on and offline
• Liaise with the Head of Marketing to ensure a cohesive and coordinated annual communications plan is in place across all Wavin communications activity
• Ensure all upstream marketing campaigns are measurable and feed into downstream activities in liaison with the wider marketing team and Head of Marketing
• Create strategies to enhance the Wavin brand and reputation through PR and thought-leadership initiatives.
• Drive CRM engagement to support marketing lead conversion
• Devise innovative strategies and campaigns to support the sales team delivering demonstrable differentiation versus our competitors and add value to the P&L
• Determine relevant industry events and partners and work with the events and trade marketing coordinator to develop event plans and provide creative input on design
• Drive partnerships with key organisational trade institutes such as Institute of Civil Engineers and CIWEM
• Proactively develop reference cases, collateral, e-learning, CPD, and sales support materials in partnership with the Sales and Product Management teams
• Work with the digital team to develop relevant content for social media, websites, landing pages and online campaigns
• Activate group campaigns and contribute to campaign development where the UK and Ireland are determined as a lead country
• Work with Trade Marketing Executive to develop and execute campaigns for the ICS and UCR downstream product offering
• Position Wavin Specification Managers as trusted advisors for investors, developers, specifiers, architects and partners engaging earlier in the project value chain to shape client vision in the market. Support them with thought leadership and promotion of integrated solutions

The profile

• Experience of working within the construction or building product sector
• Experience of marketing to specifier audiences related to the constructor sector including engineers, tier one construction companies, architects, planners and developers
• Experience of working with technical products, solutions or services
• Experience of working closely with Sales teams to grow sales opportunities
• Experience of working in large and complex matrix organisations
• Proven success in launching new products and stimulating growth in products throughout their life cycle
• Proven success in the development and management of strategic marketing campaigns
• Self-starter, who takes full ownership of projects, and who is assertive and challenging of others to ensure targets and deadlines are met
• Creative thinker with proven multi-channel campaign experience
• Driven and self-reliant, with evidence of managing multiple projects with a variety of stakeholders with measurable results
• Strong knowledge of all on-line and offline communications channels and the ability to bring new technologies and best practices into the role
• Analytical, with the ability to interpret information, news, data and research quickly - and distil the most important and relevant information to inform unique and innovative new content and creation ideas

What Orbia Building & Infrastructure offers
Do you want to make a difference by working with a purpose? Count on a warm welcome at Orbia Building & Infrastructure (Wavin)! Here we take responsibility for each other and our company. We stay brave in pursuing calculated risks that fuel innovation. And we embrace diversity in perspectives, skills and talents to transform the way we work and the impact we have on the world. Above all we encourage all our employees to develop their talents and to become the best version of themselves. Together, as a strong team, we grow and deliver on our purpose every day. Orbia B&I is the place to be if you truly wish to make an impact. In addition to working with an enthusiastic, professional team in an international environment, we offer competitive compensation and benefit package.
Organization
Orbia's Building & Infrastructure business, Wavin, is an innovative solutions provider for the global building and infrastructure industry. Backed by more than 60 years of product development experience, we advance life around the world by building healthy, sustainable environments for global citizens. Whether it's to improve the distribution of clean drinking water, to make sanitation accessible for everyone, to create climate resilient cities, or to design comfortable living spaces, Orbia B&I collaborates with municipal leaders, engineers, contractors, and installers to help future-proof communities, buildings and homes. Orbia B&I has 11,000+ employees and 65 production sites worldwide, serving over 80 countries through a global sales and distribution network. Our key commercial brands are: Wavin, Amanco Wavin, Pavco Wavin, Plastigama Wavin, and Bow Wavin.
Orbia Building & Infrastructure is part of Orbia - a company driven by a shared purpose: to advance life around the world. Orbia operates in several sectors including: Polymer Solutions (Vestolit and Alphagary), Building and Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluor and Energy Materials (Koura). These five Orbia business groups have a collective focus on expanding access to health and wellness, reinventing the future of cities and homes, ensuring food and water security, connecting communities to information and accelerating a circular economy with basic and advanced materials, specialty products and innovative solutions. Orbia has a global team of over 24,000 employees, commercial activities in more than 100 countries and operations in over 50, with headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. The company generated $8.2 billion in revenue in 2023.
Doncaster, DNC, GB, DN12
Time Zone: Greenwich Mean Time
Business Unit: BU Northern Europe Marketing (BU_B&I_72)
Functional Area: FA Marketing (FA_MKT_01)

Skills Required