Job Description

Job Purpose

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We are seeking an experienced Marketing Consultant - Marketing Development Manager South Africa Zone, Europe Zone & South East Asia to provide expert advice and strategic guidance on the company's marketing, advertising, and promotional strategies within South Africa. This role involves developing tailored marketing recommendations, conducting in-depth market analysis, advising on media and digital channel strategies, and evaluating campaign performance to support business growth and enhance brand presence in the South African market.

Key Responsibilities

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Provide strategic recommendations for marketing and advertising initiatives tailored to the South African market, aligning with the company's objectives. Collaborate with internal teams, clients, and stakeholders to identify market opportunities and develop targeted promotional strategies. Conduct comprehensive market research and analyze consumer feedback to inform marketing strategies and campaigns. Advise on identifying target customer segments and optimizing advertising campaigns across relevant media and digital platforms in South Africa. Recommend approaches to build a consistent and impactful brand image while ensuring cost-effectiveness. Analyze sales data and marketing performance metrics to provide insights and suggest strategic adjustments. Stay abreast of South African industry trends, consumer behavior, and advertising regulations to inform consultancy advice. Prepare detailed performance reports and strategic proposals for senior leadership. Support alignment with the global marketing team to ensure brand consistency across South African initiatives. Provide guidance on leveraging digital and social media platforms to enhance marketing outcomes.

Key Requirements

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Proven experience in a marketing, advertising, or consultancy role, with specific expertise in the South African market or similar emerging markets. Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience). Strong analytical skills with the ability to translate data into actionable marketing strategies. In-depth understanding of South African market dynamics, consumer behavior, and media landscapes. Excellent advisory and communication skills, with the ability to engage stakeholders effectively. Proficiency in digital marketing tools, social media platforms, and campaign analytics. Ability to work independently and provide strategic insights in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: 35,000.00-51,000.00 per year

Work Location: In person