Job Description

Marketing Executive (12-Month Fixed Term Maternity Cover)

Bournemouth-based

12-Month Fixed-Term Contract

Free & discounted attraction tickets + holiday discounts

At

Picniq

, we're on a mission to make

family time fun

--and we're growing fast! To help take our marketing to the next level, we're looking for a

creative and driven Marketing Executive

to join our team on a

12-month maternity cover contract

. This role would suit someone early in their marketing career who is looking to get hands on in a variety of marketing channels.

About Us

We're proud to be one of the UK's most loved and trusted family leisure brands. Every year, we help thousands of families create unforgettable memories--whether that's through theme park days, theatre trips, or magical UK getaways.

Working with top attractions, tour operators, and family-focused brands, we deliver exciting deals and inspiring content that make planning family adventures easier and more affordable.

We're a close-knit, forward-thinking team based in Bournemouth. We're passionate about what we do and always looking for people who are just as excited about creating joyful experiences for families across the UK.

Oh--and did we mention the perks? You'll get

free and discounted tickets to top attractions

and

exclusive travel offers

. Not a bad way to spend your weekends!

What You'll Be Doing

As Marketing Executive, you'll support the day-to-day execution of multichannel campaigns, with a strong focus on social media, email marketing, influencer outreach, and content creation.

You'll have the opportunity to take full ownership of campaigns, working closely within the marketing and commercial team to drive performance and engage our growing audience of UK families.

Your key responsibilities will include:

Creating engaging, on-brand campaigns across social (Facebook, Instagram, TikTok) - including graphics, copywriting, and post setup. Scheduling and publishing organic content as part of the marketing calendar. Be a part of end-to-end marketing campaigns across organic channels, paid social, and email (using tools like Klaviyo and Meta Business Suite). Identifying, contacting, and managing partnerships with relevant micro-influencers to build brand reach. Keeping up with the latest digital marketing and content trends to ensure we're always ahead of the curve. Helping to plan campaigns 2-3 months in advance, with a focus on seasonality and upcoming events. Collaborating with the commercial team to ensure alignment between offers and marketing content. Visiting attractions when required to capture original content and boost campaign authenticity.

About You

We're looking for someone who's creative, organised, and excited to play a hands-on role in growing a digital-first brand.

The ideal candidate will have:

Some experience of successful marketing campaigns, ideally in an e-commerce or b2c. Good knowledge of

social media platforms

, especially Facebook, Instagram, and TikTok and what performs well. A keen eye for

design and visual storytelling

--bonus points if you've used

Canva

or

Figma

. Excellent

copywriting

and communication skills, with the ability to tailor content to different audiences and channels. Strong

campaign planning and project management

abilities, with a proactive, get-things-done attitude. A passion for trends, content, and social culture--you know what makes people stop scrolling. Comfortable working both independently and collaboratively in a fast-paced environment.

Nice to Have

Previous experience working with family-focused brands or within the travel/leisure industry (We will help you get up to speed if not!) Basic video editing or photography skills. Experience with tools like

Meta Business Suite

,

Klaviyo

(full training provided)
If this sounds like the role for you, we'd love to hear from you! Apply now and help us bring more smiles, more fun, and more unforgettable moments to families across the UK.

Job Type: Full-time

Pay: Up to 25,000.00 per year

Application question(s):

What is your expected salary? Please give an example (with relevant links if possible) of a marketing campaign or piece you have been involved in?
Work Location: In person