Job Description

Job description

The Marketing Executive for the Ocean Media (OMG) Housing Events Portfolio is responsible for the execution of marketing campaigns for all conferences, exhibitions and awards they oversee.

You are expected to support the team in maintaining and growing our delegate, visitor, awards, exhibitor and sponsor revenues and attendee numbers in line with agreed targets.

Key Objectives

Deliver targeted, multi-channel marketing campaigns

to achieve delegate, visitor, and sponsorship goals for each event.

Develop and execute comprehensive campaign schedules

to ensure timely delivery and effective coordination across all activities.

Create compelling content and sales materials

in collaboration with project teams, ensuring up-to-date messaging and brand consistency.

Build, manage and oversee the execution of integrated marketing initiatives,

including direct mail, email, social media, and partnerships, ensuring alignment with campaign objectives.

Expand and manage the marketing database,

developing targeted attendee lists and supporting data-driven audience development.

Monitor, analyse, and optimise campaign and digital performance

using KPIs and reporting to drive continuous improvement and maximise ROI.

Produce and communicate insightful marketing reports

to stakeholders, including post-event analysis and recommendations for future strategies.

Build an expertise and understanding of our business, markets and customers

, as well as internal systems and processes

Work closely with the publications marketing team to maximise cross marketing

opportunities and routes to market

Required Skills

A successful track record of planning and implementing marketing campaigns, balancing traditional vs digital vs fully integrated approaches

Knowledge of database segmentation as well as an understanding of GDPR and its requirements and implications

Digital marketing excellence, specifically, email expertise, paid campaigns and social media

Analysing and reporting on marketing metrics, using findings to improve current campaigns

Lead generation and conversion experience

1 year + events marketing experience in a B2B environment

This is hybrid working role and will require 3 days in the office close to Canary Wharf In London.

Job Types: Full-time, Permanent

Pay: Up to 30,000.00 per year

Benefits:

Company events Cycle to work scheme Employee discount Gym membership Health & wellbeing programme Life insurance Private medical insurance Referral programme Work from home
Application question(s):

What size B2B conferences or exhibitions have you worked on? And which industry are these in?
Experience:

B2B events marketing: 1 year (required)
Work Location: Hybrid remote in London E14 9GE

Application deadline: 08/08/2025
Reference ID: Events Marketing Executive