Job Description

Hybrid working - Solihull



35,000-40,000 per annum, depending on experience



Full-time, 37.5 hours per week



Ready to make an impact?



As a Skills Marketing Executive in our Citizen Services team, you'll help shape and deliver impactful marketing and communications that drive awareness, engagement and sales leads for our Skills team. Your work will directly support business growth through well-planned, multi-channel campaigns that reach the right audiences at the right time and drive engagement.



You'll partner closely with the Senior Marketing Manager for Citizen Services and colleagues across Serco to bring campaigns, events and communications to life.

You'll be entrusted to:

Plan and deliver multi-channel marketing campaigns using email, social media, PPC campaigns, websites and face to face activity Create high-quality marketing content and copy, including promotional materials, presentations and campaign messaging, with strong attention to detail Support sales lead and demand generation activity through targeted marketing and communications campaigns and demonstrate the impact Arrange and support events, working in closely with external commercial teams including planning, promotion, on-the-day delivery and follow-up activity Manage campaign reporting by analysing data and performance, sharing insights to support continuous improvement Work collaboratively with colleagues across Serco to deliver public relations activity and ensure all communications align with brand guidelines

Does this sound like you?



You'll be a great fit for this role if you have...



Experience of digital campaign management, including lead generation, reporting and performance analysis Proven experience in a marketing-related role, with ability to create high quality content for use on multiple channels with copywriting as a core strength Confidence in communicating with people at all levels, both internally and externally Strong organisational skills, with excellent attention to detail and the ability to manage multiple priorities Hands-on experience using digital tools, including email platforms, social media, PPC campaign management and websites to run and monitor campaigns Experience in customer journey mapping and good knowledge of Google Analytics and Tag Manager Experience using design software such as Adobe Creative Suite to produce marketing materials and presentations is desirable. You'll also be comfortable preparing presentations and using data to inform decisions and suggest campaign improvements.

Discover all you need to keep growing



Here you'll be part of a highly supportive culture with leaders you can count on to help you achieve your goals. From mentoring and training to our focus on internal progression, we're proud to offer clear development opportunities - and the support and tools to help you seize them.



Because this is a place for you



Our people are integral to everything we do. That's why our benefits are designed to put you first:



Holidays:

25 days plus bank holidays

Pension:

Up to 6% contributory pension scheme

Training and development:

A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.

Health and wellbeing:

24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco-managed leisure centres.

Discounts:

Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.

Employee networks:

Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.

Charity:

Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax-free, through our Payroll Giving Scheme.



About Serco

At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.

By joining Serco you will have unlimited access to our Global Employee Networks - SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT& Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging.

Apply

Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens we sometimes bring the closing date forward, so please apply promptly to avoid disappointment.

At Serco, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates and strongly encourage applications from a diverse candidate pool. We are open to discussions around flexibility and flexible working. We operate a hybrid work structure in many of our business areas. We are proudly Disability Confident Leader employers and holder of the Gold Inclusive Employer Standard. Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview. For help with your application please contact 0345 010 4000.

At Serco we support fair access to employment for those with unspent criminal convictions through the 'Ban the Box' pledge (some may be exempt due to the nature of the role and the security clearance required). Please contact our recruitment team directly on 0345 010 4000 to discuss.