More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of
Care
,
Courage
,
Openness
, and
Simplicity
. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
Develop and execute the influencer marketing strategy across multiple platforms (Instagram, TikTok, Youtube etc), aligned with the zooplus goals and pet community interests
Identify, recruit and manage relationships with influencers and agencies, ranging from micro to macro: whilst driving brand awareness and overall conversion
Lead end-to-end management of campaigns, including briefing, optimisation and ensuring ROI driven initiatives
Collaborate cross functionally with local and international teams, to ensure influencer marketing is solidly integrated into the broader marketing objectives.
Monitor performance, analyse KPIs, and generate insights into your markets, and use date to scale influencer marketing to other markets.
Qualifications
3+ years of experience in influencer marketing across platforms (Instagram, TikTok, YouTube), ideally in e-commerce or pet-related sectors
Strong track record in managing influencer campaigns end-to-end, from recruitment to ROI analysis
Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
Data-driven, with experience analyzing KPIs to scale and optimize performance across markets
Excellent cross-functional collaboration skills, with the ability to align campaigns to broader marketing goals
Strong communication and project management abilities; fluent in English (additional languages a plus)
Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup:
60% in-office, 40% remote
, collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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