Job Description

About Tru-Tension

Tru-Tension is a fast-growing Cycle and Motorcycle brand, proud to be backed by Dragons' Den investment. We design smart, rider-first products that make maintenance simpler and performance better. From our flagship patented tools to a constantly expanding range of accessories, cleaners and lubricants. With rapid growth across the UK and internationally, we're looking for an ambitious Marketing Lead to help scale the brand to the next level.

The Role

Marketing Lead with a view of becoming Marketing Director. This is a hands-on, high-impact role for someone who has a proven track record of growing brands and driving sales through smart, creative marketing. You'll own key parts of our marketing strategy and execution, working closely with the leadership team, sales, product development, and external partners.

You'll lead and develop a small in-house marketing team, which will grow to include a Graphic Designer and a Product Photographer / Content Creator. This role suits someone who enjoys both doing and leading, shaping the strategy while building the team and standards around you.

Key Responsibilities

Lead and deliver Tru-Tension's marketing strategy to grow brand awareness, engagement, and revenue. Plan, manage, and optimise multi-channel campaigns (digital, social, email, influencer, affiliate, retail/partner marketing). Drive performance marketing activity across paid social, Google, marketplaces, and retargeting. Oversee content and brand storytelling: product launches, videos, blogs, PR, and social content calendars. Manage and mentor a small marketing team, supporting day-to-day priorities and helping build future capability. Work closely with the Graphic Designer and Product Photographer / Content Creator as the team expands, ensuring content is on-brand and commercially effective. Manage community and influencer relationships within cycling and motorcycling. Support trade and retail marketing, including POS, dealer comms, and co-marketing with partners. Track, analyse, and report on marketing performance, using insights to improve ROI and growth. Manage marketing budgets effectively and work with agencies/freelancers where needed. Ensure brand consistency across all touchpoints.
What We're Looking For

Essential:

At least 5 years' marketing experience, ideally in a consumer brand or fast-growth environment. Proven record of growing brands, with tangible results in awareness and sales. Strong digital marketing and campaign management skills (paid + organic). Experience building and executing marketing strategies end-to-end. Experience managing or coaching team members (or clear readiness to step into people leadership). Confident using performance data to drive decisions and optimisation. Excellent communication, copywriting, and project management skills. Comfortable in a "roll-up-your-sleeves" role in a dynamic SME.

Desirable:

Knowledge of the cycle industry (or motorcycle industry). Experience in e-commerce, Amazon/marketplaces, or retail brand marketing. Familiarity with product-led marketing and launch planning.

What You'll Get

Salary 45k+ depending on experience. Hybrid working: work from home 2 days per week. A key role in a Dragons' Den-backed brand with major growth plans. The chance to shape marketing strategy and build a growing team around you. A friendly, passionate team. Staff discounts on Tru-Tension products. Opportunities for progression as the company grows.
Send your CV and a short cover note outlining your most relevant brand-growth wins and why Tru-Tension excites you. If you have a portfolio or examples of campaigns you've led, please include them.

Job Type: Full-time

Pay: From 45,000.00 per year

Benefits:

Employee discount Flexitime On-site parking
Ability to commute/relocate:

Bristol BS48 4AA: reliably commute or plan to relocate before starting work (required)
Application question(s):

Do you have 5 years of more experience in a Marketing Lead role?
Education:

Bachelor's (preferred)
Work Location: Hybrid remote in Bristol BS48 4AA