Job Description

The Company

Nolte Kitchens is a family owned business, one of Europe's largest Kitchen manufacturing businesses and Germany's Favourite Kitchen Brand, having been voted for the third time in a row. Product quality and innovation are at the heart of our success, creating market leading ranges which our dealers and customers alike love in equal measure. A truly global player we export to over 70 countries around the world and the UK is a strategically important market and growing in significance.

We're looking for a creative and strategic Social Media and Content Lead to elevate our brand's online presence across social media and search. Working closely with the Head of Marketing, you'll be responsible for developing and executing high-impact strategies that grow our audience, enhance engagement, and strengthen our brand in the UK.

The Role

You'll lead the creation and optimisation of content across our core channels -- Website & Social: Instagram, Facebook, Pinterest, and YouTube -- while ensuring everything we publish is discoverable, engaging, and aligned with our business goals.

This role is ideal for someone who combines creative flair with analytical thinking, thrives on content strategy and performance metrics, and has a deep understanding of SEO best practices.

The role is a full time role based in our head office in Wilmslow, and will require hybrid working (3 days per week at HQ). Nolte Kitchens UK recently invested into 15 retail showrooms which it owns and manages. The strategy is to continue to grow these in the coming years along with developing new routes to market and develop our presence in the UK.

Key Responsibilities

Strategy and Planning

Develop and deliver creative, results-driven social media and content strategies aligned with overall marketing objectives.

Build platform-specific content plans for Instagram, Facebook, Pinterest, and YouTube.

Integrate SEO principles into all content strategies to maximise visibility and organic reach.

Content Creation and Management

Create, curate, and manage a variety of content formats -- including social media posts, blogs, articles, case studies, videos, and visual assets.

Optimise written and visual content for both search engines and social engagement.

Collaborate with designers, videographers, and other team members and agencies to produce compelling, on-brand content.

Maintain a consistent brand voice and tone across all digital touchpoints.

Community Management

Actively engage with followers across all platforms, responding to comments, messages, and mentions in a timely and authentic way.

Foster community growth and brand advocacy through conversation and storytelling.

Campaigns

Plan, launch, and manage social media campaigns, competitions, collaborations and promotions to drive engagement and conversions.

Collaborate with the wider marketing team to amplify campaigns through organic and paid activity.

SEO and Content Optimisation

Conduct keyword research and content audits to identify opportunities for growth and optimisation.

Ensure all web and blog content follows SEO best practices, including metadata, internal linking, and content structure.

Optimise all social channels for strong social search performance

Manage local listings and GMB business pages

Monitor organic search performance and adjust strategies based on insights.

Analysis and Reporting

Track and analyse key performance metrics (reach, engagement, click-throughs, follower growth, keyword rankings, etc.).

Produce regular reports highlighting results, insights, and recommendations for continuous improvement.

Trend Monitoring

Stay up to date with emerging trends, platform updates, and algorithm changes across social media and search.

Person Specification

Self-driven, highly motivated, able to set priorities and a desire to consistently exceed expectations. Deep understanding of Instagram, Facebook, Pinterest, and YouTube, including platform algorithms and content best practices. Strong knowledge of SEO principles, including keyword research, content optimisation, and analytics. Excellent writing, editing, and storytelling skills. Creative thinker with the ability to generate fresh, on-brand ideas. Analytical and data-driven, confident interpreting performance metrics and SEO reports. Experienced with social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite) and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush). A collaborative, hands-on team player with a passion for digital growth and innovation.
Identify and test new content formats or strategies to keep the brand ahead of the curve.

Job Types: Full-time, Permanent

Pay: 30,000.00-40,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Health & wellbeing programme Referral programme Sick pay Work from home
Experience:

Social media, content marketing, or digital marketing: 3 years (required) Driving social and SEO performance in a brand or agency: 3 years (required) Basic design or video-editing (Canva, Adobe Creative Suite,): 2 years (preferred)
Work Location: Hybrid remote in Wilmslow SK9 1NZ