Job Description

The Doxford Group offers a remarkable collection of stunning and unique properties in Northumberland, nestled within the family-owned estate. Each property reflecting the heritage of Northumberland while providing exceptional hospitality experiences that leave a lasting impression.

The Social Media and Content Marketing Executive will be responsible for developing and executing social media strategies and content marketing campaigns to enhance brand awareness, engage audiences, and drive traffic to the company's websites.. This position is suitable for postgraduates seeking to apply their academic knowledge in a practical setting.

Key Responsibilities include:

Take ownership of developing, planning, and delivering social marketing campaigns across various channels, including digital and social media. Create ongoing, engaging content for all marketing materials, such as newsletters and social media posts on platforms like Instagram, Facebook, TikTok, and more. Additionally, create and manage published content across these social media platforms to enhance audience engagement and followers.

Write and edit high-quality content for blogs, articles, and social media posts that align with brand messaging.

Develop and manage all websites for The Doxford Group using WordPress. A good understanding of how WordPress works, along with skills in content writing and SEO best practices, is required.

Ensure that all 3rd party website listings are always up to date with content and imagery and maintain a comprehensive list of all 3rd party listings and continuously review and update

Manage Airship software for targeted marketing campaigns, creating and delivering weekly newsletters.

Collaborate with the marketing team to plan and execute campaigns that support overall marketing objectives.

To support the creation and deliver a comprehensive yearly events calendar to promote non-core events.

Analyse performance metrics and feedback on where to improve results. Stay informed about the latest trends in social media and content marketing. Additionally, conduct market research to identify trends and opportunities, regularly sharing your findings with the team.

To be responsible for all menu design and voucher cart updates internally

Create a collaborative environment within the marketing team

To ensure that all cross-site promotion is up to date and correct

To undertake any reasonable task as directed.

Assist in organising promotional events and campaigns, including trade shows and product launches.

Job Type: Full-time

Pay: 26,000.00 per year

Benefits:

Company events Company pension Discounted or free food Employee discount Free parking On-site parking
Schedule:

Monday to Friday
Work Location: In person

Reference ID: Social Media and Content Marketing Executive