Job Description

We are seeking a Marketing Manager to play a pivotal role in our small, proactive marketing team. As a versatile professional, you will combine creative design skills with technical expertise in advertising, especially digital, ensuring campaigns are effective and aligned with the festival's brand values. Play a key role in shaping and delivering the festival's visual identity across all digital and physical platforms.

Main duties & responsibilities

The Marketing Manager will be a key member of the Bradford Literature Festival (BLF) team, reporting to the Head of Marketing & Programming. They will be responsible for the design and production of advertising, wayfinding, and the overall festival look, ensuring a consistent and engaging brand presence. Working closely with the Head of Department, the postholder will contribute to the development and strengthening of the festival's brand, supporting both creative expression and audience growth.

Brand & Design

Maintain and strengthen the festival's visual identity, working closely with the Head of Department to evolve brand guidelines and ensure cohesive application. Creation of visual marketing assets. Lead on the design and production of all digital advertising, wayfinding, and festival look, ensuring consistency across print, digital, and physical spaces.

Digital & Paid Advertising

Manage planning and budgets for advertising in collaboration with the Head of Department. Design and deliver paid-for advertising campaigns across offline, social media and Google Ads, ensuring they are creative, effective, and aligned with audience targets. Monitor, analyse, and report on campaign performance, using insights to optimise delivery and maximise RO

Wayfinding & Festival Look

Design and implement wayfinding and signage across festival sites, ensuring accessibility, clarity, and brand consistency. Liaise with suppliers and production teams to oversee the delivery and installation of design and branding materials.

Collaboration & Development

Work with internal teams to ensure design and advertising materials meet the needs of marketing, programming, development, and events. Support the Head of Department in developing longterm strategies for design and digital advertising. Stay informed on digital design and advertising trends, bringing fresh ideas to strengthen the festival's brand and audience reach.
Further details can be found on our website: https://www.bradfordlitfest.co.uk/get-involved/join-us/

Job Types: Full-time, Permanent

Pay: 28,000.00-34,000.00 per year

Benefits:

Canteen Casual dress Company pension On-site gym On-site parking
Work Location: In person