Job Description

Job Overview

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Marketing Manager - Multi-Site Dental & Skin Practices

Location:

Andover, Hampshire
We are seeking an experienced and dynamic Marketing Manager to lead our marketing initiatives and drive our brand's growth. The ideal candidate will possess a strong background in B2B marketing, with a proven track record of developing and executing successful marketing strategies. This role requires exceptional leadership skills, creativity, and a deep understanding of digital marketing tools and techniques.

We are a group of independent progressive, patient-focused practices:

Andover Dental Practice

Andover Advanced Dental Centre (Centre of Excellence for Whitening & Advanced Dentistry)

Ikigai Smiles, Edgware,london

We provide outstanding general dentistry, Implants ,sedation Invisalign, cosmetic dentistry, and advanced skin and facial aesthetic treatments. Our mission is to create life-changing smiles and experiences -- and we're now looking for a

Marketing Manager

to help us share that story and grow our patient community.

The Role:

As Marketing Manager, you will lead marketing across all three practices. This is a

hands-on, creative and strategic role

with a mix of digital, content, and community marketing.

Your key responsibilities will include:

Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement. Manage and oversee all marketing campaigns, ensuring alignment with business objectives. Conduct market research and analysis to identify trends, opportunities, and competitive landscape. Utilise SEO best practices to optimise website content and improve search engine rankings. Create compelling copy for various channels including email marketing, social media, and website content. Oversee social media management, ensuring consistent messaging across platforms. Manage Google Ads campaigns to maximise ROI on advertising spend. Collaborate with cross-functional teams to ensure successful project management from conception to execution. Analyse campaign performance using Google Analytics and Microsoft Excel to inform future strategies. Lead the marketing team, providing guidance, support, and fostering a collaborative environment.

Skills

Strong management skills with the ability to lead diverse teams effectively. Proficiency in SEO techniques and digital marketing tools including Google Ads and Google Analytics. Excellent project management capabilities with a focus on meeting deadlines and delivering results. Creative skills in Adobe Photoshop for designing promotional materials. Experience with WordPress for content management and website updates. Strong analytical skills to interpret data and make informed decisions. Exceptional copywriting abilities for crafting engaging content across various platforms. Proficient in social media management strategies to enhance brand presence online. Advanced knowledge of Microsoft Office Suite including Excel and PowerPoint for reporting and presentations. Strong communication skills in English, both written and verbal, to effectively convey ideas and collaborate with stakeholders. Excellent time management and organisational skills to handle multiple projects simultaneously within a fast-paced environment. If you are passionate about driving marketing success through innovative strategies and effective leadership, we encourage you to apply for this exciting opportunity as a Marketing Manager.

Digital & Website

Manage and update websites, blogs, and landing pages Improve SEO rankings, track performance, and report monthly

Social Media & Content

Run social media channels (Facebook, Instagram, LinkedIn, YouTube, TikTok) Create and post engaging content: blogs, reels, newsletters, and patient stories Gather testimonials, reviews, and success stories and share across platforms

CRM & Patient Marketing

Manage CRM campaigns, email marketing, and recall reminders Create new-patient welcome journeys and nurture campaigns Report on engagement and ROI of all campaigns

Practice & Community Marketing

Manage marketing across all practices as well as create business to business collaborations in Andover and Edgware. Organise open days, launch events, and local business/community outreach Liaise with the team to promote campaigns such as Invisalign Weeks, Whitening offers, Skin Clinic launches

Reporting & Strategy

Provide monthly reports on website, social media, and CRM activity Track patient source data and ROI on marketing spend Suggest and implement strategies for continuous improvemen

Team Training

Train staff on customer service, new campaigns, and social media activity Work closely with Treatment Coordinators and clinical team to align marketing with patient care

About You:

We'd love to hear from you if you are:

Experienced (3+ years) in marketing -- healthcare, aesthetics, or wellness preferred Skilled in digital marketing (SEO, Google Ads, Meta Ads, CRM, Canva/Adobe) A strong communicator and storyteller -- both written and visual Organised, analytical, and results-driven Creative, proactive, and full of fresh ideas to attract and engage patients

Bonus points if you have:

Experience in dental/aesthetic marketing Knowledge of AI-driven marketing tools A passion for video and social storytelling

Why Join Us?

Work across three innovative practices combining dentistry, orthodontics, and skin aesthetics Be part of a supportive team culture that values creativity and growth Shape the marketing function and directly influence practice success Hybrid flexibility -- possibility of some work remotely

How to Apply

Apply now with your CV sent to aartikohli78@gmail.com and a cover letter telling us:

Why this role excites you Your most successful marketing campaign to date
Job Type: Part-time

Pay: 14,500.00-16,500.00 per year

Expected hours: 21 per week

Benefits:

Employee discount Flexitime On-site parking
Ability to commute/relocate:

Andover SP10: reliably commute or plan to relocate before starting work (preferred)
Experience:

Marketing: 1 year (preferred)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person