Job Description

About Us

We're an ambitious solar PV installation company with big plans to continue to grow. Our mission is to help homeowners, farmers, and commercial clients reduce their energy bills and carbon footprint through reliable, high-quality solar solutions.

We've recently invested in new digital infrastructure, modernised our website, and laid the foundations for serious growth. Now we're ready to bring in a dedicated, full-time Marketing Manager to drive our visibility, generate leads, and help us tell our story across digital and traditional platforms.

We are an agile business and can make our decisions quickly. Which means this business is fast, focused, and full of opportunity. If you're ready to own the marketing function and make a visible difference, this could be your role.

The Role

As our Marketing Manager, you'll be responsible for developing and executing our marketing strategy across all channels - digital, traditional, and everything in between. You'll own the lead generation engine, manage the website and content, shape the brand voice, and work closely with the sales team to turn interest into action.

We're looking for someone who is both a thinker and a doer - strategic enough to see the big picture and hands-on enough to make things happen.

What You'll Be Doing

Strategy and Planning

Create and deliver a clear, data-led marketing strategy that aligns with our growth plans across B2C and B2B markets Conduct market research to understand industry trends, competitors, and customer behaviours

Digital Marketing Execution

Run and optimise paid campaigns across Google Ads, Meta Ads, and other relevant platforms Own our SEO roadmap - from keyword planning to content strategy and link-building Deliver targeted email marketing campaigns using segmentation, automation, and engaging copy

Website and Funnel Ownership

Maintain and improve the website ensuring smooth user journeys and high-converting landing pages Build lead capture funnels and collaborate with sales to align messaging and follow-ups

Lead Generation and Sales Support

Drive qualified leads through digital campaigns and email nurture sequences tailored to each customer segment (domestic, commercial, agricultural) Develop sales materials including case studies, presentations, and templates

Brand and Communications

Define and evolve the brand tone of voice and visual identity Produce newsletters, customer communications, and other content that builds trust and authority

Analytics and Reporting

Track and report on campaign performance, website analytics, and lead attribution Use insights to continuously improve results and optimise spend

Collaboration and Project Management

Work with external freelancers or agencies when needed, managing output and cost Align closely with sales, operations, and leadership to ensure marketing is embedded across the business

What We're Looking For

Skills and Experience

Proven experience in a marketing role, ideally in a small business or fast-moving environment Confident running Google Ads, Meta Ads, and managing SEO tools (SEMrush, Ahrefs, etc.) Comfortable editing and managing websites (WordPress, Webflow, or similar platforms) Experience with CRM and email platforms such as Mailchimp, ActiveCampaign, or Klaviyo Strong copywriting and storytelling skills - especially for case studies, ads, and web content Experience in lead generation, funnel creation, and conversion optimisation Bonus: understanding of the solar industry or B2B services

Personal Qualities

Strategic thinker with the ability to roll up your sleeves and execute Data-led, results-focused, and resourceful - you know how to make an impact even on tight budgets Proactive communicator and team player Self-starter who thrives in a growing, evolving business

Why Join Us?

This is a rare opportunity to shape a company's entire marketing function from the ground up You'll have genuine autonomy and room to experiment and grow We're in a growing industry that's doing something for the planet, our customers, and the bottom line You'll be joining a small, passionate team that's committed, grounded, and ready to scale

How to Apply

If this sounds like the kind of challenge you're ready for, send us your CV and a brief note explaining why this role feels right for you.

Job Types: Full-time, Permanent

Pay: From 40,000.00 per year

Benefits:

Company pension Free parking On-site parking
Schedule:

Day shift Monday to Friday
Work Location: In person

Reference ID: GG2