Job Description

Role: Marketing Manager

Reporting To: General Manager

Hours: Full Time, Permanent (40 hours, Monday - Friday)

Salary: 42k - 45k pa

Location: Quarry Wood, Aylesford, Kent ME20 7UB

_________________________________________________________________________________________________________________________

About Cashmere Caveman Co, WildKitchens

Cashmere Caveman Co, Wild Kitchens (CCCWK) was founded by Guy Ritchie and is home to the WildKitchen, WildTent, and WildTable. Combining Guy's love of fire, BBQ's and the great outdoors, these high-end, outdoor lifestyle products bring a brand-new way to cook, gather and eat outdoors. It is finally possible to enjoy al fresco dining all year round, within the world's first, fully-retractable canvas and hardwood WildTent, whilst cooking on the unique WildTable. The products have featured in Guy Ritchie's films and TV series including the recent and very successful The Gentlemen TV series on Netflix.

The company, which launched at the RHS Chelsea Flower Show 2021, has been through an extensive process of research and development, and is now looking to increase sales and production both in the UK, and to a wider international market. WildKitchens have already been sold to clients in USA, Mexico, Costa Rica, Saudi Arabia, Portugal and Italy.

The Role

CCCWK are looking for an experienced and proactive Marketing Manager to join the team. The Marketing Manager will play the key role in the marketing of all CCCWK products in the UK and abroad, while also supporting the rest of the small team to ensure smooth delivery and exceptional customer service for all orders. CCCWK products are high value and best in market, meaning the target audiences for these products are high net worth individuals or very successful corporates. Enquiries are currently generated through a number of channels and largely processed through the website.

The role will report to the General Manager with overall responsibility for executing the marketing strategy. This is a senior role within the organisation, and along with the Head of Sales & Client Services will support the General Manager on overall business strategy and health. The role is well suited to an ambitious individual who will thrive in a small business that is looking to scale, and the challenges and rewards that are associated with that process.

Main Duties & Responsibilities

General

Work with the General Manager to refine and execute the CCCWK Marketing Strategy to achieve KPIs Agree annual marketing budgets for all activities with the General Manager Creation of annual marketing and content calendars to take advantage of the best seasonal opportunities and identify key promotional moments Look at opportunities to exhibit and demonstrate the product at appropriate events Produce analysis and reporting to demonstrate key performance metrics of marketing campaigns and ROI Manage all website domains
Digital Marketing

With the General Manager, commission a new CCCWK website and oversee the design, build and execution through to launch Manage ongoing updates to website UX, content, copy and pricing Review the relevance of each social media channel for the target audience and create a social media strategy accordingly Using the marketing calendar, create and schedule both organic and paid social media posts in line with the strategy Use insights and analytical tools to measure the engagement and performance of all digital marketing campaigns and refine based on results Manage comments and direct messages on all social media channels Identify and build partnerships with targeted influencers to promote products to a wider audience Evaluate the requirement for and ROI of potential SEO and PPC campaigns and whether to manage in house or outsource to a third party agency Implement a new CRM to capture all customer data including retrospective customer orders where possible Look into the benefits of email marketing campaigns and blogs
Brand & Content

Refine and take ownership for the CCCWK Brand Guidelines (this will include a refresh with support from an external agency), with overall responsibility for brand guardianship Work with third party content creators to shoot and edit still and video content for use across all marketing and sales channels Ensure all marketing content, assets and company collateral are in keeping with brand guidelines and focus on the identified product USPs Support with design and asset creation across the business Capitalise on the multitude of PR opportunities that flow from the wider group and owners activities Produce adverts and editorial for any agreed advertising Support the Head of Sales & Client Services to create and update sales assets, product information and documents
Sales Support

Support the Head of Sales & Client Services to process all sales enquiries through the website and by phone Support the Head of Sales & Client Services to process offline payments for confirmed sales through Square or via Bank Transfer Support the Head of Sales & Client Services and Office Assistant to answer the main company phone and direct queries appropriately From time to time, represent the Company at trade shows, networking events and exhibitions
Skills & Attributes

Essential Skills

4+ years of experience in product marketing, ideally both in the UK and internationally Experience in creating and executing a marketing strategy, including digital and traditional marketing channels High level design skills using Adobe Suite for creating and editing marketing content including video An understanding of commissioning content creation, both imagery and video, within brand guidelines 2+ years of social media management experience, including design and copywriting A valid passport for international travel
Desirable Skills

Experience in managing and updating websites Email marketing experience CRM management experience An understanding of influencer marketing and how to engage and manage social media influencers
Personal Attributes

Clear and persuasive written and verbal communication skills High standards and attention to detail Ability to work in a busy, dynamic environment and to manage time effectively and juggle priorities Proactive, positive and can-do mindset Problem-solving and creative skills to keep trialling new initiatives, evaluating and refining a strategy Professional, dedicated, and loyalty to the brand
Working Hours

Basic daily hours are 8.30am to 5.30pm Flexibility will be required for promotional events or any international travel
Benefits

Annual leave is 20 days per annum, plus Bank Holidays At the discretion of the General Manager, the office is also closed between Christmas and New Year which is not deducted from annual leave Some ability to hybrid work from home for one or two days per week Free WildTable for use at home (there will be some BIK to pay)
Job Type: Full-time

Pay: 42,000.00-45,000.00 per year

Schedule:

Monday to Friday
Work Location: In person