Job Description

In collaboration with Warner Media, Linen Mill Studios has developed the world's only licensed Game of Thrones Studio Tour at their Banbridge studios where a significant proportion of the globally renowned series was filmed.

This brand new 'world-class' attraction immerses guests in the fantasy and intrigue surrounding the series through as unparalleled presentation of original sets, costumes and artefacts, together with insights into the skills applied in creating Game of Thrones. Game of Thrones Studio Tour delivers an exceptional visitor experience as well as a deep understanding of the quality of production that produced one of the most watched tv series of all time.

Our team plays a pivotal role in ensuring that Game of Thrones Studio Tour is internationally recognised as a must-see attraction and by making an important contribution to our core mission, vision and values.

This post represents an outstanding opportunity to join a committed and enthusiastic team.

Job Role: Marketing Manager

Location: Linen Mill Studios, Banbridge, Northern Ireland

Responsible to: Head of Sales & Marketing

Contract: Full time permanent role working 39 hours per week Mon to Fri, with flexibility to work evenings and weekends, with 2 days minimum in the Office

Salary: 39k - 42k per annum

ROLE SUMMARY

At Linen Mill Studios, we are seeking to recruit a Marketing Manager to join and lead our Marketing Team.

As Marketing Manager, the core functions required for the successful positioning of Game of Throne Studio Tour are to support the wider sales and operational teams to deliver collective sales objectives, effectively amplifying the brand and supporting the dissemination of product messaging.

The role of Marketing Manager, which is a senior role within the Sales & Marketing Team, will support the delivery of sales & marketing revenue and budgetary plan, delivery of all domestic and international consumer marketing campaigns in support of wider business sales and brand development objectives.

The role will lead a small marketing team to deliver the yearly revenue and visitor numbers needed to achieve budget

Working within the wider Studio Tour in-house Marketing Team to co-ordinate marketing campaign activity, including developing campaign assets, maximising digital channels and generating PR coverage for campaigns.

KEY DUTIES AND RESPONSIBILITIES

Marketing Strategy & Campaigns

Plan and deliver the Game of Thrones Studio Tour's Marketing Strategy, including driving performance across the team in line with priority target audiences, markets and KPIs. Develop, deliver and evaluate multi-channelled consumer marketing campaigns to raise awareness, drive interest and maximise sales for the world's only official Game of Thrones Studio Tour. Focus on both short term and long term marketing campaigns; working in partnership with our marketing and campaign agency's Drive the development of 'on brand' content for campaigns to include preparation of copy, scoping of campaign visual assets (outdoor ads, radio scripts, TV commercials, On pack promos etc.) Use in house data, industry analysis, external resources, and partner opportunities to plan brand standard campaigns, tailored to meet targeted audience types and geographical segments. Support the management and delivery of digital marketing activity as an 'always on' marketing tool, utilising digital channels (social/website/paid activity) to drive awareness and ticket sales for Game of Thrones Studio Tour. Future planning to identify marketing activations required to support seasonal/ annual business ambitions.

Commercial

Lead and manage the marketing team and third-party agencies to ensure the achievement of commercial objectives and value for money, return on investment. Demonstrate stringent management of campaign budgets - clear scoping, planning and evaluations. Prepare and manage monthly, quarterly and annual budgets for the marketing team and Executive Directors. Increasing commercial revenue via sales platforms and channels. Develop and establish sound, effective and professional relationships with all current and prospective OTA trade clients to drive ticket sales and experiences. Working with the income generation teams to identify new commercial opportunities for maximising sales across online platforms through aggregating and analysing customer data from multiple sources in order to identify target audience segments. Research and identify sales trends and new sales channels with recommendations.

Brand Management

Act as Brand Guardian of the Game of Thrones Studio Tour brand, including developing brand guidelines and monitoring brand health on an ongoing basis. Working with colleagues and external partners to ensure all activity is developed and delivered in strict adherence to the license partner process. Liaise with Warner Bros on all marketing campaign approvals. Leading and project managing integrated brand awareness-raising campaigns.

Copywriting

Develop & implement our Communications, Content and Engagement strategy,
ensuring our message remains consistent with our business objectives.

Stakeholder Management

Build effective working relationships with Marketing Teams across the tourism industry (Tourism Ireland, Tourism Northern Ireland, Visit Belfast, Armagh Banbridge Craigavon Borough Council etc) to identify, analyse and fulfil joint campaign opportunities, positioning Game of Thrones Studio Tour as a leading visitor attraction. Identify partnership opportunities with commercial brands and develop and deliver collaborative marketing activity to raise awareness and drive sales for Game of Thrones Studio Tour. Third party contract management - Design/ Advertising / Website, PR & Digital / OTA partners Work in partnership with LMS Sales Team to ensure proactive management and delivery of marketing campaigns to enhance engagement and ROI at the Game of Thrones Studio Tour. Exploring and managing Key Partner relationships that drive both awareness and business opportunity with professional and influential businesses.

Public Relations

Support the PR & Communications Manager on the delivery of proactive and reactive PR opportunities (domestic & out of state) in line with the Marketing Strategy. Represent Game of Thrones Studio Tour as a key spokesperson for relevant media opportunities. Act as lead contact for crisis communications.

Data Analysis

Provide insight and analysis on customer behaviour and campaign performance to inform the Executive team on behavioural trends and performance success. Knowledge and skills to manipulate market data. Strong analytical and problem-solving ability.

Managerial Responsibilities

Lead the channel and support the Marketing Team to perform and deliver across key areas (PR, Digital, Content) in line with Game of Thrones Studio Tour's Marketing Strategy with continuous review of performance metrics. Participate and engage in recruitment and onboarding of new starts, induction and training. Address any employee relations or performance issues through effective processes supporting problem resolution and decision making. Manage team leave requests ensuring adequate staffing levels and cover within the marketing team. Deputise for the Head of Marketing in their absence as required. Encourage a culture of openness, inclusion and continuous improvement with passion and determination. Work in partnership with all internal and external stakeholders professionally in the identification, management and mitigation of risk. Ensure the marketing team is results-driven, highly accountable, passionate, innovative, flexible, adaptable and resilient.
This list of responsibilities is not exhaustive and includes other non-specified activities deemed necessary to fulfil the needs of the business.

WHAT SKILLS AND EXPERIENCE YOU BRING

Educated to degree level with a relevant industry qualification in Communications, PR, Advertising, Marketing or equivalent plus a minimum of 3 years marketing experience at a senior level, including experience in managing and leading a team or alternatively have a minimum of 5 years' Marketing & PR experience at management level. Budget Management - Experience managing a significant marketing budget and delivering value for money. Demonstratable experience in developing and delivering high quality, successful multi-channelled marketing campaigns. Significant experience in managing and protecting a brand and supporting colleagues and partners to utilise it correctly and effectively. Strategic thinker - Ability to think strategically and deliver marketing activity to drive marketing and business goals. Rock solid attention-to-detail - Must be meticulous and accurate, ensuring adherence to brand at all times. Excellent communications skills - Exceptional verbal and written communication skills. Able to communicate effectively with internal teams and external partners, understanding their needs and delivering high quality marketing support. Relationship Skills - Ability to build effective working relationships with colleagues and external partners and agencies. Budget Management - Experience managing a significant marketing budget and delivering value for money. High Proficiency in IT ability and skills.

DESIRABLE SKILLS AND EXPERIENCE

Member of a relevant Chartered body such as CIPR or CIM. Experience working in a Marketing role in the Tourism & Hospitality industry. Strong knowledge and experience developing and delivering digital marketing campaigns. Experience delivering B2B & Consumer marketing activity.

PERKS OF THE ROLE

An excellent opportunity to join the Game of Thrones Studio Tour - a worldwide tourist attraction. Competitive salary Free car parking 34 days annual leave GoTST retail discount Pension contributions Health & Wellbeing Plan Complimentary friends & family GoTST tickets
To apply for this role, plrease submit a current CV using the 'Apply Now' button

Closing date for receipt of CVs is Monday 23rd June 2025 at 12 pm

Job Types: Full-time, Permanent

Pay: 39,000.00-42,000.00 per year

Schedule:

Monday to Friday
Work Location: In person

Application deadline: 23/06/2025
Reference ID: MM1225