Job Description

This is a great opportunity for someone with experience in B2B marketing who wants to make a real difference in a thriving business.

It would suit someone who is articulate, well organised, has a positive can-do personality and puts team results ahead of their own. Familiarity with Software as a Service and/or the hospitality sector would be an advantage.

HGEM is the leader in its field, working with many well-known hospitality businesses for over 20 years to help them measure and improve their operation through the use of data and insights gained from feedback sites, reviews and mystery guest audits. HGEM has two main audiences: about 1,000 multi-site hospitality businesses (B2B) and a large network of mystery guests (B2C). The main purpose of the Marketing Manager role is to interpret marketing strategy and manage activities that build the visibility, reputation and success of the HGEM brand in each of its audiences.

We nurture a positive working environment where you will have a real opportunity to get involved in transformative projects and be part of a friendly team. Our modern office is based here: https://runwayea.st/locations/bath. You should be within reasonable commuting distance of Bath (although we do support hybrid working). Some travel to events will be expected.

CORE RESPONSIBILITIES

May include some or all of the following:

Ensure the company mission and vision are understood and practiced throughout the company, and that all communications are

on brand

for both B2B and B2C. Interpret HGEM sales

strategy and objectives

to identify and prioritise the most promising channels and activities to exploit. Identify how best to reach target

personas

and market segments for key audiences using a blend of online and offline channels. Devise, implement and measure the success of

campaign strategies

for B2B (to attract businesses) and B2C (to recruit mystery guests in hard-to-reach locations) in the context of HGEM's wider business strategy. Manage a programme of scheduled

events

and other activities designed to generate a stream of business leads. Update and maintain each HGEM

website

to ensure it is fit for purpose, on brand and engaging for its target audience. Create and schedule original, engaging, SEO-friendly

content

across multiple channels, including website, social and PR. Contribute to the evolution of

brand guidelines

, assets and communications in line with marketing objectives. Develop and maintain a suite of video

case studies

, podcasts and other testimonial materials through liaising with account managers, clients and third-party suppliers. Manage all company

social media

channels, including Twitter, LinkedIn, Facebook, Instagram and YouTube. Maintain press relationships and generate compelling content for

thought leadership

. Manage mutually beneficial

partnerships

with other B2B suppliers in our sector. Through liaison with other parties, explore options to build on what makes it rewarding to belong to a

community

of mystery diners. Monitor the quality (in terms of design, clarity and relevance) of templates used for

transactional emails

. Write and proof-read

blogs

for B2B and B2C Maintain design of diner and client

email templates

Produce regular

internal newsletters

Coordinate

social events

PERSONAL QUALITIES & EXPERIENCE

Relevant experience in a broad range of marketing activities and disciplines, particularly campaign management, and demonstrable evidence of results. Awareness of what makes an effective brand and the differences between B2B and B2C marketing. Interest in and familiarity with the workings of the hospitality industry, together with awareness and understanding of industry trends, events and news. Ability to present clear and concise communications, with advanced competence in the use of English. Strong evidence of attention to detail in terms of both graphic design and language. Experience in using relevant tools to produce compelling content. Ability to work really effectively as part of a wider team and inspire others to contribute. Ability to manage own time to maximise productivity and efficiency and to work on own initiative without the need for direction. Ability to work calmly under pressure and achieve deadlines. Ability to negotiate with other members of the team and to contribute to shared company objectives. A demonstrable interest in the results we produce.
If this sounds like you, we'd love to see your CV!

Job Types: Full-time, Permanent

Pay: 36,000.00-40,000.00 per year

Additional pay:

Yearly bonus
Benefits:

Additional leave Casual dress Company events Company pension Cycle to work scheme Enhanced maternity leave Gym membership Profit sharing Work from home
Schedule:

Monday to Friday
Application question(s):

What attracted you to this role and why do you feel you may be a good fit?
Work Location: Hybrid remote in Bath BA1 1ER

Reference ID: FE08-MM