We are partnering with a successful local FMCG company based in Belfast , to recruit a Marketing Manager to join the marketing team. The role is permanent and there is a hybrid working model.
The Marketing Manager will lead efforts to drive growth and strengthen the market position of a diverse product portfolio.
The Marketing Manager will be responsible for:
Leading the brand portfolio development, ensuring alignment with company vision and market needs
Collaborating with agencies on branding, design, and packaging to maintain brand identity
Managing new product development from idea to launch, coordinating with technical teams
Developing and implementing channel, pricing, and promotional strategies to boost sales and trial
Acting as main contact for agency brands and delivering regular performance reports to stakeholders
Championing Principal Brand internally, aligning plans across teams and customers
Overseeing brand positioning and ensuring consistent messaging across marketing channels
Managing trade, shopper, social, digital, print, and experiential marketing campaigns
Using market research and product feedback to refine marketing strategies
Working with sales to create customer marketing plans, tools, and presentations
Keeping sales teams updated on brand developments and attending relevant meetings
Analysing brand performance data to identify opportunities and improve marketing impact
Preparing and managing marketing budgets, tracking spending, and measuring return on Investment
What you will need for the Marketing Manager role:
Minimum of 5years' experience in commercial or trade marketing, preferably in FMCG, retail, or consumer goods
Degree in Marketing, Business, or related field (or equivalent experience)
Proficient in Marketing C Data Tools, Microsoft Office (Excel, PowerPoint), CRM software, digital marketing platforms, and analytics tools
Proven multi-brand management experience with strong creative, strategic, communication, collaboration, and data-driven skills, plus excellent attention to detail
If you are interested in this job and want to have a chat about it, please contact Mary on 02838299200 or email mary@happyrecruits.com
Job Type: Full-time
Work Location: In person
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