Marketing Manager - First Quality Foods (Giant Bars)
We're on a mission to bring the humble flapjack to the mainstream and already doing an amazing job. Here is an opportunity for you to join us and positively influence our continued growth and development!
Giant Bars is one of
Europe's leading flapjack brands
, known for our iconic Giant Bar flapjacks and growing portfolio of innovative, great-tasting bars. We're a second-generation family business established in 1992 who have sold over 350 million flapjacks and are selling in over 19 countries across Europe. Our energetic commercial office is based in the Bristol's Clifton. We also produce our delicious bars at our own separate modern bakery in Yate.
We're now looking for a
Marketing Manager
to join our growing team and take ownership of our brand activity across multiple channels. This is a hands-on, dynamic role ideal for someone with strong marketing experience, a proactive mindset, and a passion for building brands.
About The Role
A fantastic opportunity for a brand-focussed individual to take the lead in driving our brand's B2B and B2C marketing both in the UK and International markets.
With responsibility for the company's marketing activities, you will be expected to take every opportunity to shout about our brand and be fully conversant with advertising, PR and brand promoting both online and offline.
You will be reporting to our Head of Commercial while being in charge of activating our marketing strategy using your wide variety of skills and experience to drive brand exposure. As a small but highly effective commercial team, we individually lead our departments while working together as a group to achieve major projects. This role is therefore perfect for an energetic individual who enjoys getting involved, and a doer.
Our highly motivated, ambitious and friendly commercial team are very excited for you to join us on this mission as a core part of our project.
Key Responsibilities:
Plan and execute all
B2B marketing campaigns
, including trade advertising, promotions, sales materials, and point-of-sale assets
Lead the
launch of new products
, from positioning and messaging to creative rollout
Manage
PR efforts
to secure relevant trade and consumer coverage
Coordinate
photoshoots
, visual content creation, and promotional assets
Write and schedule regular
newsletters
for B2B and consumer audiences
Deliver
brand collaborations, influencer activations, and partnerships
with relevant collaborators
Manage day-to-day content creation and
social media posting
Planning and driving social media engagement -
getting involved
in content creation
Organise and support
sampling initiatives and B2B activations
Work alongside our
graphic designer
to manage marketing design material
Organising stands & marketing activations for the company's
trade exhibitions
Managing the company's digital media content and its' availability to stakeholders
Other marketing related duties as assigned
Required Knowledge, Skills & Experience
3+ years' experience in a marketing role (preferably in FMCG, Food & Drink or DTC/retail brands)
Strong
project management skills
and ability to juggle multiple projects
Excellent written and verbal
communication skills
A practical, hands-on approach and the
ability to work independently
A good eye for brand, design and content - confidence working with creatives and agencies
Comfortable getting involved in content and
being in front of the camera
when required
Full-time availability to work in our Bristol office and travel as required
A love for brand marketing
and branding
A highly organised mind with an ability to multi-task
Active and comfortable on social media
(especially B2B)
Experience working with and executing
online and offline marketing activities
Experience
organising events
and trade activities
Own transport/driving licence
Desirable Skills
Experience with paid marketing (influencers, adverts, etc)
Skills in Canva, Photoshop/Adobe Suite, CapCut or basic video editing
Existing relationships with influencers or PR contacts
Event or sampling experience with confident social skills
Competencies & Qualities
Creative and brand-focussed
Generating and executing B2B and B2C marketing activities
Excellent communication skills
Positive energy and attitude
Strong administrative skills and discipline
Self-confidence and results driven
A team player
Ability to prioritise projects and workload. Excellent time management
Confidence in own abilities
Interested to learn new things and in personal growth
Ambitious and motivated to build brands/activate successful marketing campaigns
What We Offer:
A dynamic and creative role in a growing FMCG business
Department responsibility and opportunity to explore marketing strategies
A friendly, supportive, and ambitious team culture
Clifton office and on-site parking
The chance to help shape the next chapter of an established brand
Working Hours:
Monday to Friday (9am-5pm)
Education:
Higher level, business or marketing
Job Type: Full-time
Pay: 36,000.00-38,000.00 per year
Benefits:
Casual dress
Free parking
Ability to commute/relocate:
Bristol BS8 2AT: reliably commute or plan to relocate before starting work (required)
Application question(s):
Are you active on social media?
Experience:
marketing: 3 years (required)
Work Location: In person