Job Description

About Us

We are a growing care provider with a strong commitment to delivering exceptional residential and nursing care across our eight homes. As we enter an exciting period of expansion and innovation, we are seeking a talented and proactive

Marketing Manager

to champion our brand, enhance engagement, and help shape the next chapter of our story.

The Role - Based at our Head Office in Stowlangtoft

As our Marketing Manager, you will be a brand guardian and strategic communicator, leading multi-channel marketing efforts that reflect the individuality of each home while also elevating our broader presence in the care sector. Working closely with Home Management Teams and the Admissions Team, you'll deliver impactful, localised campaigns and drive key initiatives from increasing occupancy to supporting new home launches.

Key Responsibilities

Redevelop and design a new company website (WordPress), ensuring content is current, engaging, and optimised for SEO Create and curate blog content that supports search engine visibility and showcases life within our homes Plan, develop, and execute paid social media campaigns with a focus on high-quality, targeted content and ROI Analyse campaign performance and engagement metrics, using insights to refine strategy and report outcomes Collaborate with the Admissions and Home Management Teams to deliver localised marketing initiatives Oversee marketing budgets and ensure efficient allocation of resources Act as custodian of the brand, ensuring consistency across all channels and materials Support internal communication efforts that celebrate staff, share updates, and promote company values Utilise CRM platforms to manage campaigns and stakeholder communication effectively

What We're Looking For

Proven experience in a similar marketing role, ideally within the care or health sector Proficiency in WordPress, SEO best practices, CRM tools, and paid social media advertising Exceptional copywriting and content creation skills with an eye for storytelling and detail A strategic mindset paired with hands-on delivery and project management skills A collaborative, people-focused approach with the ability to work across departments Passion for purpose-driven work and a genuine interest in making a positive impact

What We Offer

Competitive salary of up to 45k per annum Holiday allowance of 29 days which include 8 days bank holiday NEST Pension Hybrid working considered Potential performance-based bonus structure Standard working hours of 40 per week Opportunities for personal and professional development A supportive and forward-thinking team culture

About Head Office - The Brew House

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Stow Healthcare Group Office is the head office for the business based on the Stowlangtoft Hall site.

The office comprises Group Operations, Compliance, Finance, Admissions Management and Human Resources.

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