Job Description

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Company Description/ Business Unit

Job Title:

Marketing Manager

Location:

Cardiff - Hybrid - Three Days in Office

Employment Type:

Maternity Leave Cover - Fixed Term Contract

Salary:

Competitive Salary & Up-to 12% Bonus

Hours:

Monday-Friday

AA Summary

Think the AA is just about roadside assistance? Think again!



As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team.

Ready to join us?

#LI-EJ1 #LI-Hybrid

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This is the job

As Marketing Manager for AA Driving School, you'll drive the growth of two well-known brands, AA Driving School and BSM, by delivering smart, customer-focused marketing across the UK. You'll manage creative assets, deliver campaign execution, and ensure every touchpoint reflects our brand identity, from websites to social media.



You'll be hands-on with budget management, CRM strategy, and compliance, while keeping an eye on market trends and partnership opportunities. Leading a Retention Marketing Executive, you'll inspire high performance and help make the Driving School a brilliant place to work.

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What will I be doing?

Own the creation and management of all marketing assets, working with suppliers to deliver high-quality content and ensuring everything is organised, approved, and compliant. Activate campaigns across the right mix of channels, develop toolkits for internal teams, and write engaging copy for social media, headlines and more. Support budget management, including raising purchase orders and attending monthly finance meetings. Act as brand guardian across all touchpoints - from websites to internal communications - ensuring consistency and alignment with the wider AA Group strategy. Own the Driving School's social media strategy and identify partnership and influencer opportunities to boost brand visibility. Monitor competitor activity and market trends, conducting regular reviews and sharing insights with the wider team. Ensure all marketing activity complies with GDPR, FCA and Consumer Duty regulations. Support CRM strategy and customer journey optimisation to drive engagement, retention and cross-sell opportunities. Collaborate on employer brand initiatives to enhance onboarding and employee experience. Manage and develop a Retention Marketing Executive, providing clear direction and coaching to support performance and growth.
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What do I need?

Proven experience in marketing management, ideally within a consumer-focused or multi-brand environment. Strong campaign planning and execution skills across digital and traditional channels. Excellent copywriting ability with a keen eye for brand tone and messaging. Confident in managing budgets, raising purchase orders, and working with finance systems. Solid understanding of asset creation, usage rights, and working with creative suppliers. Experience in omnichannel marketing activation. Proven ability to translate customer research into profitable new marketing activity. Familiarity with compliance requirements including GDPR, FCA and Consumer Duty. Experience in leading and developing team members to achieve high performance.
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Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:


25 days annual leave plus bank holidays + holiday buying scheme Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more Company funded life assurance Diverse learning and development opportunities to support you to progress in your career Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!



We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.



As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.



We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.