We're looking for a Marketing Manager with the right mix of creativity, drive, and strategic thinking to join our team in Carlisle!
This is a fantastic opportunity to step into a rewarding role within a small, friendly team--playing a key part in shaping how we connect with our audience and support the growth of Cumbrian businesses.
The role is focused on developing and delivering effective marketing and communications strategies and activities for the Chamber, Cumbria Business Growth Hub, Made in Cumbria and other Chamber initiatives and brands across the whole business (both B2B and B2C). As such you'll need to engage actively with, provide services to and ensure the buy-in and active engagement of the SMT members and wider teams responsible for those activities.
We're looking for someone keen to play a key role in driving the Chamber and all of its activities forward, building on success to date and taking advantage of developing technologies and opportunities.
Principal Accountabilities:
Overall responsibility for marketing & communications strategy and planning, the look and feel of campaigns and brand management
Developing and implementing effective marketing strategies, plans and campaigns, including associated budgets, for the various projects and activity streams, and Chamber overall, further raising and enhancing their profile and encouraging engagement in activities, networking and business improvement, working with relevant colleagues
Developing and producing relevant on and offline promotional and delivery resources such as leaflets, flyers, case studies, stands, magazine, e-shots, etc, working with relevant colleagues
Developing, producing, circulating and driving take up of a range of regular on and offline communications plus relevant web content and multimedia assets, including podcasts, working with relevant colleagues
Management of our websites and ensuring they continue to develop and provide an effective and rewarding user experience, as well as effective search engine optimisation
Acting as brand champion for all brands used, ensuring consistency in tone of voice & application of branding guidelines across all communications
Branding control and approval of promotion materials internally and across partners, working to funder/sponsor/partner requirements and with funders/sponsors/partners as required
Providing support to colleagues and subcontractors with contact development responsibilities and making recommendations for ongoing improvements to relevant systems and processes
Maintenance of effective records & reporting in relation to marketing and engagement, including tracking, analysing and reporting on activity and performance, and using this as part of driving improvement and ongoing development
Organising or supporting a range of events, from small to large scale, regular and ad hoc, across a range of Chamber brands and initiatives
Designing, undertaking, analysing and reporting on relevant research
Working with the SMT and relevant subcontractors/Directors to review developing technologies and opportunities and keep activities at the forefront of developments in digital marketing and delivery
Responsibility for the membership recording and communications processes
Working with the membership team to identify, develop/contract and promote member services, both existing and new
Reporting to the Board on activities covered by the role
Any other activities as required to support the company's activities
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