Job Description

- Marketing Manager

Global Manufacturer

Rotating equipment / Fluid Handling / Flow Control

Circa 45,000 p/a depending on experience

Reporting to - Managing Director

About Verder Ltd

Verder is a leading manufacturer of fluid handling components, as a successful international group, we are renowned for our niche engineering capabilities, quality components and our innovation, reliability, and performance. Working with well-established customers dealing with multiple industry sectors, major OEM's, process, and end user markets.

Verder has some outstanding products and solutions tailored for environments where the highest standards of sanitation and hygiene is needed. This is a fantastic opportunity to work for a leading manufacturing company. This is a fantastic opportunity to work for a leading manufacturing company.

We are now looking to recruit a full time Marketing manager to improve brand recognition and to increase customer enquiries and appointments for their sales team. Delivering marketing strategies across the complete marketing mix and channels

The Role

You will be a dynamic Marketing professional, you will need to manage this function and get ideas, expertise and buy in with all the senior stakeholders and commercial team as collaboration is key. You will plan, execute, and deliver the companies route to market strategy with an emphasis on new client acquisition and sales lead generation.

Full responsibility for all written marketing collateral video, digital and print Strategy and delivery, detailed analysis to direct the company's marketing strategy and marketing mix Customer trend and market analysis, looking at the whole customer experience Improving all aspects of the customer experience Manage and coordinate brand strategy, responsible for UK marketing budget Develop Marketing Strategy for existing customers with a view to growing these accounts, upselling and cross selling Develop sales leads through innovative marketing and utilising digital formats You will be an important contributor to the management Team, your work will impact all areas of the business Use of 3rd party sites for lead generation and other specific marketing activity Support the Group Marketing team with website content and translations Responsibility for UK LinkedIn content, as well as playing an active role in Global content Events management of exhibitions, conferences, in-house and partner open days Periodic reporting to key stakeholders including the managing director of activities and return on investment Campaign tracking through UTM links and relevant campaign codes

The Candidate:

Experienced marketing manager with a proven track record of developing marketing strategies Dynamic, enthusiastic, and passionate about marketing Ideally you may have worked for another manufacturing or industrial engineering company Strong digital Marketing experience Experience of working with CRM systems, Dynamics 365 is a bonus Knowledge of SEO and PPC A strong strategic thinker with exceptional ability to develop relationships with internal teams and corporate customers You will have an eye for upselling / cross selling opportunities You will have excellent communication skills and able to communicate to a wide variety of levels. Ideally experience of marketing technical engineering manufactured products into industrial and OEM industries

Benefits & Package:

39 hours per week - Mon-Fri - early finish Fridays Some opportunity for home working after successful probationary period Company pension 25 days holiday + statutory bank holidays Free parking Healthcare programme Shopping & discount scheme Wellness programme Electric car salary sacrifice scheme

We are an equal opportunities employer, and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion, beliefs, sexual orientation, or age.

Job Type: Full-time

Pay: From 45,000.00 per year

Additional pay:

Yearly bonus
Benefits:

Company events Company pension Employee discount Free parking Health & wellbeing programme Life insurance On-site parking Sick pay Store discount Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Castleford WF10 5QH

Reference ID: 25-MARMGR-VL