Marketing Manager

Castleford, ENG, GB, United Kingdom

Job Description

The Role





You will be a dynamic Marketing professional, you will need to manage this function and get ideas, expertise and buy in with all the senior stakeholders and commercial team as collaboration is key. You will plan, execute, and deliver the companies route to market strategy with an emphasis on new client acquisition and sales lead generation.





Full responsibility for all written marketing collateral video, digital and print Strategy and delivery, detailed analysis to direct the company's marketing strategy and marketing mix Customer trend and market analysis, looking at the whole customer experience Improving all aspects of the customer experience Manage and coordinate brand strategy, responsible for UK marketing budget Develop Marketing Strategy for existing customers with a view to growing these accounts, upselling and cross selling Develop sales leads through innovative marketing and utilising digital formats You will be an important contributor to the management Team, your work will impact all areas of the business Use of 3rd party sites for lead generation and other specific marketing activity Support the Group Marketing team with website content and translations Responsibility for UK LinkedIn content, as well as playing an active role in Global content Events management of exhibitions, conferences, in-house and partner open days Periodic reporting to key stakeholders including the managing director of activities and return on investment Campaign tracking through UTM links and relevant campaign codes

The Candidate:


Experienced marketing manager with a proven track record of developing marketing strategies Dynamic, enthusiastic, and passionate about marketing Ideally you may have worked for another manufacturing or industrial engineering company Strong digital Marketing experience Experience of working with CRM systems, Dynamics 365 is a bonus Knowledge of SEO and PPC A strong strategic thinker with exceptional ability to develop relationships with internal teams and corporate customers You will have an eye for upselling / cross selling opportunities You will have excellent communication skills and able to communicate to a wide variety of levels. * Ideally experience of marketing technical engineering manufactured products into industrial and OEM industries

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Job Detail

  • Job Id
    JD3183823
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Castleford, ENG, GB, United Kingdom
  • Education
    Not mentioned